Marketing Planning Manager

Job Req ID: 60352

Posting Date: 17/07/2026

Location: London

Salary: Competive

About the role

This role ensures that BT Business marketing operates as one joined-up system rather than a set of disconnected activities. By bringing together plans from across Product Marketing, Brand, Segments, Growth, Customer Marketing and Investment, the Marketing Planning Integration Manager creates a single, coherent view of what we are doing, why it matters, and how it delivers for customers and the business.
The role is critical in driving clarity, alignment and accountability at pace. It ensures we avoid duplication, close gaps, and manage peaks of activity so that customers experience a consistent, high-quality journey rather than fragmented communications. It also provides leadership with a clear line of sight on priorities, trade-offs and risks, enabling better, faster decision-making.
By maintaining a live, usable plan and actively challenging misalignment, this role helps maximise the impact of marketing, improves delivery confidence, and ensures that our plans reflect the customer experience we want to create – not just the activity we intend to run.

What you’ll be doing

• Bring the marketing plan together – integrate inputs from Product marketing, Brand, Segments, Growth and Customer marketing and Investment into a single, coherent end-to-end plan.
• Ensure the plan connects – identify overlaps, gaps and misalignment across teams so activity works as one joined-up whole.
• Maintain a live, usable high level plan – keep the plan up to date as priorities change, clearly showing dependencies and implications.
• Surface risks and opportunities – provide recommendations by identifying opportunities for alignment and managing intensity and consistency.
• Support leadership decision-making – present a clear, joined-up view so priorities can be confidently set.
• Advise on alignment to the customer vision – ensure the plan reflects the experience we want to deliver.
• Drive accountability for delivery – track progress, challenge where off track, and ensure actions are followed through.

Essential Skills / Experience

• Strong strategic planning and integration capability
• Ability to manage complex stakeholder environments
• Commercial awareness and understanding of marketing ROI
• Clear communication and storytelling for senior audiences
• Customer-first thinking
• Ability to identify risk, dependencies and opportunity
• Programme management mythologies and tools to support decision makin

MANDATORY
• 5+ years’ experience in marketing planning, strategy, or operational roles within complex organisations
• Proven experience coordinating or integrating plans across multiple stakeholders or functions
• Experience working with senior stakeholders to support decision-making and prioritisation using programme management tools
• Strong understanding of end-to-end marketing planning (brand, demand, product, customer, investment)

Desirable Skills / Experience

DESIRABLE
• Experience of operating within a matrixed organisation with competing priorities
• Experience building or managing integrated marketing plans or planning frameworks
• Strong relationship-building and influencing skills across cross-functional teams
• Good commercial awareness and understanding of marketing performance drivers
• Confident presenter, able to simplify complex plans into clear leadership narratives

Our Package

10% on target annual bonus
Access to an online private GP 24/7 for you and your immediate family
Market-leading paid carers leave with up to 2 weeks off
Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
Discounted EE and BT products, including mobile and broadband
Market leading Pension scheme – 5% from you and 10% from us
Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.

With over 180 years of heritage, BT Business has brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers in the UK

We’re a leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We are Customer-First Challengers, who are Committed, Clear and Connected. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.