Marketing Performance Manager

Job Req ID: 60376

Posting Date: 17/07/2026

Location: London, Birmingham, Manchester & Bristol

Salary: Competitive

About the role

In a complex business like BT, performance is measured in many different ways across commercial, product, digital and finance teams.
This role ensures marketing is fully connected into that ecosystem — by:

• bringing engagement and demand metrics into recognised business frameworks
• creating a clear and consistent ways to measure campaign performance
• enabling marketing teams to confidently set and manage their own targets

This is not a campaign execution role — it is about defining how performance is measured, understood and used to drive better decisions, customer outcomes and commercial growth.

What you’ll be doing

• Bring together established business metrics and marketing engagement data to create a recognised and trusted set of KPIs for measuring campaign performance
• Recognise and evolve a core set of marketing KPIs that align with commercial, product, finance and digital measures, strengthening the link between marketing activity and ROI
• Enable campaign and marketing teams to define, set and own their engagement targets by providing clear frameworks, benchmarks and practical guidance
• Support teams in tracking and interpreting performance, building capability and confidence in using data to manage and optimise activity
• Ensure all performance data is accurate, joined-up and accessible through simple, intuitive self-serve reporting tools and platforms
• Create a clear line of sight from campaign activity and engagement through to customer behaviour and commercial outcomes
• Translate complex, multi-source data into clear, actionable commercial insight to inform prioritisation and investment decisions
• Identify and close gaps between marketing, digital and commercial measurement to improve alignment, attribution and trust in performance data

Essential Skills / Experience

• Strong understanding of marketing performance, attribution and ROI measurement
• Experience working across multiple data sources (media, martech, commercial, financial)
• Ability to translate complex data into clear insight for decision-making
• Proven track record of building reporting frameworks and dashboards and the use of data visualisation platforms
• Strong stakeholder management across marketing, finance, product and digital teams
• Comfortable operating at both strategic and operational levels

Mandatory
• 5+ years’ experience in marketing analytics, performance reporting, or data-led marketing roles within complex organisations
• Proven experience working with multiple data sources (e.g. media, martech, digital, commercial, finance) to create integrated performance views
• Strong experience in data visualisation and dashboarding tools (e.g. Power BI, Tableau or similar)
• Experience designing or evolving KPI frameworks and performance measurement approaches
• Strong understanding of marketing performance metrics across brand, demand generation and digital channels
• Experience working with senior stakeholders to translate data into insight and support decision-making

Desirable Skills / Experience

Desirable
• Experience operating within a matrixed organisation with multiple data owners and systems
• Familiarity with martech platforms and media reporting ecosystems (e.g. CRM, analytics, attribution tools)
• Experience improving data quality, tracking and measurement frameworks
• Strong stakeholder influencing skills across marketing, finance, product and digital teams
• Good commercial awareness and understanding of how marketing activity drives revenue, margin and growth
• Confident presenter, able to communicate complex data and performance stories in a clear, visual and compelling way

Our Package

10% on target annual bonus
Access to an online private GP 24/7 for you and your immediate family
Market-leading paid carers leave with up to 2 weeks off
Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
Discounted EE and BT products, including mobile and broadband
Market leading Pension scheme – 5% from you and 10% from us
Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.

With over 180 years of heritage, BT Business has brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers in the UK

We’re a leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We are Customer-First Challengers, who are Committed, Clear and Connected. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.