Born with the inception of the Product Marketing Alliance (PMA) in February 2019, The Alliance was founded with a singular mission — to unite product marketers globally. What started as a vision has transformed into a thriving community of over 90,000 enthusiasts, all sharing a common goal: to propel the demand, adoption, and overall success of their products.

Over time, recognising immense potential, we expanded our horizons. The Alliance now encompasses more than 15+ communities, each tailored for professionals aiming to ascend to the next stage of their careers. From product marketing to sales enablement, product-led growth to AI, our network covers the entire ecosystem. Regardless of industry or profession, every community under The Alliance banner is characterized by forward-thinking and progressiveness.

Renowned for the excellence of our conferences, The Alliance serves as the vital link connecting incredible professionals year after year. Now, all these communities, fall under the unified umbrella of The Alliance. We aim to extend our commitment to quality and community-led values across all our brands, striving to be recognised and celebrated for it!

Want to join us? Find our open roles here.