Senior Specialist: Social Media

Job Description

When it comes to putting people first, we're number 1.

The number 1 Top Employer in South Africa.
Certified by the Top Employer Institute 2025.

Role Purpose/Business Unit:

• Vodacom’s vision to be the leading digital company empowering a connected society, providing the best segmented propositions and the best customer experience within our digital ecosystem.
• Central to our aspirations will be the ability to offer an unmatched, operationally efficient and commercially viable Vodacom experience across all digital touch points. To support this vision Vodacom is striving to be a best-in-class digital marketing company.

• The role is accountable for growing and driving customer engagement across all relevant digital platforms, including customer adoption of digital sales and self-service channels. The role will provide clear direction for paid media across the whole Vodacom business, working in close coordination with the Brand, Segment and Digital Channel squads. Outputs include driving paid media campaign strategies and plans to deliver on overall brand and commercial goals within the various business units. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and digital channel experience (TNPS), as well as revenue generated through digital channels and associated cost savings.

Your responsibilities will include:

• Take full end-to-end responsibility of paid media performance advertising, with a clear focus on performance-based, sales-driving reach and targeting activities via digital media advertising platforms
• Lead paid biddable media advertising activities, including campaign and targeting strategies, KPIs and targets
• Continuously monitor performance and identify and analyse deviating patterns to generate insights for optimisation
• Constantly improve paid media technology stack; connect to Vodafone CRM, DMP and other data pools, ensure stable tracking
• Drive breakthrough digital marketing innovation

The ideal candidate for this role will have:

• Matric and a 3 year Business related Degree or National Diploma essential
• Minimum of 5 years relevant experience
• Practical experience in implementing campaigns across platforms.
• Google, Meta and TikTok qualifications beneficial

Core competencies, knowledge, and experience:

Minimum of 5 to 8 years relevant experience essential in:

• Digital media and channels
• Paid biddable media platforms including product feeds and account automation tools
• Driving commercial & operational targets for the digital media domain – sales, revenue, profitability, adoption of the products and services
• Detailed understanding of paid advertising based on hands-on experience of managing campaigns through paid media platforms
• Experience in managing digital media for large consumer facing brands
• Creating strategic plans to win market share from competitors
• Capable of working in a complex matrix organisation and able to build strong relationships and credibility with multiple levels both internally and externally
• Established industry relationships with media partners – Google, Meta, TikTok, Adform etc.

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications: 23 January 2026

The base location for this role is Midrand, Vodacom Campus

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.