Senior Feed & Automation Specialist

This role sits within our Sales Solution Division and reports into the Head of Strategic Partnerships.

The Senior Feed & Automation Specialist ensures TUI's marketing infrastructure is campaign-ready, scalable, and fast. You'll build and maintain the technical foundations that allow high-performing campaigns to run with minimal manual effort. From product feed management to automation scripts and API connections between tools, you'll remove friction between systems and help markets activate faster and more precisely.

As a hands-on executional expert, you'll support both central initiatives and local activation needs, playing a key part in the speed-to-market and efficiency pillars of TUI's MarTech strategy. You'll also be responsible for establishing governance across all feed- and automation-related initiatives and maintaining visibility towards senior stakeholders, including coordinating cross-functional efforts, ensuring consistent standards, and managing integrations with AI-driven platforms such as Google AI Mode and future LLM-based tools.

ABOUT THE JOB

• You'll centrally manage and maintain product data feeds used in paid marketing channels (e.g. Meta, Google, LLM Integrations, Smartly) through feed management and optimization, building and QA-ing feed transformations while troubleshooting mismatches in real time.
• Cross-team collaboration will see you owning cross-functional alignment across Product, IT, Analytics, and Regional Teams to drive consistent implementation of automation logic and feed infrastructure, acting as the central point of coordination for all feed- and automation-related initiatives.
• Ensuring systems like CDP, GMP, booking engine, and tracking layers are linked through working API connections will be key through system connectivity and troubleshooting, as you maintain and monitor server-to-server marketing event flows and act as technical first responder for integration issues.
• You'll maintain central documentation and standards for automation logic and feed processing, publishing guides for tagging, feed formatting, and connector specs.