Media Effectiveness & Optimisation Manager

Job Description

We�re looking for a commercially minded, insightdriven marketer to help optimise how we plan, deliver and measure our customer communications and media activity. In this role, you�ll use dataled insight and audience understanding to improve the effectiveness of our marketing plans across paid, earned and owned channels.�

You�ll support endtoend project and campaign planning, ensure media is distributed to the right locations and audiences, and continuously identify opportunities to improve how we communicate with customers. With confidence presenting to senior stakeholders and a keen eye on the evolving media landscape, you�ll play a central role in enhancing the performance and impact of our customerfocused marketing activity.

• Develop a deep understanding of our commercial performance and its key drivers, working closely with Finance and Insight teams to translate data into actionable opportunities.
• Build expertise in our audience framework and use it to shape strategies that positively influence commercial outcomes.
• Translate commercial insights into clear marketing optimisation plans across the 6 Ps�Promotion, Place, Price, Product, People and Packaging�at both geographic and audience levels. You�ll bring these plans to life by collaborating with teams across the Customer function, including Marketing, Media & Campaign Planning, Direct to Customer Communications, CRM, Shopper Marketing and Performance Marketing.
• Optimise media distribution across priority locations and audiences to maximise returns, partnering with the Media Manager and Lead Media & Campaign Planners to enhance our portfolio performance.
• Demonstrate the impact of your work through clear measurement, showing the value and commercial uplift achieved through optimisation.
• Build strong working relationships with key agency partners, including EssenceMediacom, BBH and Dunnhumby, to ensure highquality, insightled delivery.
• Stay up to date with the latest developments in the media landscape, bringing fresh thinking and new opportunities into the team.

• Experience supporting project and campaign planning, with the ability to keep workstreams organised and on track.
• Strong analytical skills and confidence working with dataled insight to inform decisionmaking.
• A broad understanding of paid, earned and owned marketing channels, with handson experience in digital marketing.
• The confidence and credibility to present to senior stakeholders and influence decisions across the business.

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we�re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone�s welcome. That�s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.