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Tesco

Head of Marketing - Strategy and Retail Marketing

Location:  11 Greycaine Road, Bushey Mill Lane, Watford, UK
Location flexibility:  2 office days / week
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Job Description

We're looking for an experienced and commercially minded marketing leader to shape the future direction of our marketing function while leading our Retail Marketing team.

This is a high impact leadership role where you'll be responsible for translating business priorities into customer focused marketing strategies that drive growth across our retail brands. You'll own the marketing strategy, annual planning process, campaign governance, budget management and brand direction, ensuring our investment is focused on activity that delivers the greatest commercial impact.

Alongside this, you'll lead and develop a talented Retail Marketing team, creating a high performing culture that delivers outstanding campaigns, communications and customer experiences across our symbol brands, including Premier, Londis, Budgens and Family Shopper.

Working closely with senior stakeholders across Trading, Sales, Digital, Operations and Insight, you'll play a key role in shaping how marketing supports Booker's future growth ambitions.

  • Developing and leading the annual marketing strategy and roadmap
  • Translating business objectives into clear, prioritised marketing plans
  • Owning quarterly and annual marketing planning processes
  • Leading campaign governance and managing the master marketing calendar
  • Ensuring marketing investment and resources are focused on the highest value opportunities
  • Managing the marketing function budget and driving marketing effectiveness
  • Leading our MarTech strategy and identifying opportunities to leverage AI, automation and personalisation
  • Leading, inspiring and developing a team of marketing professionals
  • Defining and delivering retail marketing strategies that support business growth
  • Protecting, evolving and enhancing our portfolio of retail brands
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  • Collaborating across the business to deliver impactful customer communications and campaigns
  • Driving continuous improvement in planning, prioritisation and ways of working
    • Significant experience operating in a senior marketing leadership role
    • Strong commercial acumen with the ability to balance customer needs and business objectives
    • Proven experience developing marketing strategies that deliver measurable growth
    • Experience leading integrated, multi channel marketing campaigns
    • Strong understanding of customer insight, market trends and performance data
    • Experience managing significant marketing budgets and investment decisions
    • A track record of building high performing teams and developing talent
    • Excellent stakeholder management skills with the ability to influence at senior levels
    • Experience transforming processes, operating models or ways of working to improve outcomes
    • A collaborative leadership style and the ability to bring teams together behind a shared vision

    Booker is the UK's leading food & drink wholesaler. We are privileged to serve independent retailers, caterers and small businesses, from locations across the country. We operate over 190 cash and carry branches, 8 distribution centres, 5 Best Food Logistics sites, as well as 6 support centre locations across the UK.

    Diversity, Equity and Inclusion (DE&I) at Booker means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we’re a place where Everyone’s Welcome.

    We know life looks a little different for each of us. That’s why at Booker and Best, we always welcome conversations about flexible working. Some people are at the start of their careers; some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, nearing retirement, adapting to parenthood, or something else. So, talk to us throughout your application about how we may be able to support you.

    We’re proud that Booker is a Disability Confident Committed Leader and we’re committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support you can expect, please contact recruitment@bookergroup.com

    Please note

    We can only accept candidates over the age of 18 if the role requires working before 6:15 am or after 9:45 pm or involves working in areas such as the warehouse, beers, wines & spirits, and driving roles.

    On the occasions where we have high volumes of applicants, some roles may close earlier than the advertised end date in order for us to manage all of the applicants appropriately. We will only be able to offer individual feedback to those candidates who attend an interview.

    *Booker Group is part of Tesco plc, however, is operated separately from the core Tesco business and as such the benefits offered will be different from those offered at Tesco*

    For more information about us please visit www.bookergroupjobs.co.uk

    Working at Tesco

    Hybrid

    A little flex time

    Company employees:

    330,000+

    Gender diversity (m:f):

    49:51

    Hiring in countries

    Ireland

    United Kingdom

    Office Locations

    Company benefits

    25 days annual leave + bank holidays
    Additional voluntary pension contribution
    Adoption leave – 26 weeks full pay (after 52 weeks service)
    Annual bonus
    Annual pay rises
    Bike parking
    Buy or sell annual leave
    Car allowance
    Charity donation scheme
    Chill out zone
    Cinema discounts
    Coffee discounts
    Collaboration spaces
    Company car
    Company freebies
    Compassionate leave
    Critical Illness Insurance
    Cycle to work scheme
    Death in service
    Dental coverage
    Discretionary sick pay
    Electric Car Salary Sacrifice
    Emergency leave
    Employee assistance programme
    Employee discounts – 10% off and 15% on pay day weekends
    Employee phone programme
    Enhanced maternity leave – 26 weeks full pay (after 52 weeks service)
    Enhanced paternity leave – 6 weeks full pay (after 52 weeks service)
    Enhanced pension match/contribution – up to 7.5% matching
    Equity packages
    Ergonomic workstations
    Eye Care Support
    Faith rooms
    Family health insurance
    Fertility treatment leave
    Financial advice
    Fully stocked snack cupboard
    Gym membership
    Health assessment
    Health insurance
    In house training
    L&D budget
    Learning license
    Learning platform
    Legal consults
    Life assurance – Five times your pay
    Life insurance
    Lunch and learns
    Meditation space
    Menopause support
    Mental health first aiders
    Mental health platform access
    Mentoring
    Modern office
    On-site barista
    On-site catering
    On-site gym
    On-site personal trainer
    On-site shower
    On-site wellness room
    On-site wellness services
    On-site workout classes
    Open to compressed hours
    Open to job sharing
    Open to part time work for some roles
    Open to part-time employees
    Optional unpaid leave
    Paid fostering leave
    Personal development budgets
    Personal development days
    Pregnancy loss leave
    Private booths
    Referral bonus
    Religious celebration leave
    Relocation packages
    Restaurant discounts
    Sabbaticals
    Salary advance
    Salary sacrifice
    Secure on-site parking
    Sensory-Friendly Setup
    Share options
    Skilled worker visas
    Sports teams
    Study support
    Teambuilding days
    Theme park discounts
    Time off in-lieu
    Tree planting
    Volunteer days
    Wellbeing incentive programme
    Reservist leave