Digital Marketing Specialist - Search & App

Job Description

Paid Search and App Specialist

Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drive everything we do. Our Performance Marketing team is at the engine room of Deliveroo’s global growth—leveraging cutting-edge technology to connect millions of customers with the food they love. If you are a data-obsessed marketer who thrives on optimising high-spend, complex accounts and wants to influence the trajectory of a global tech brand, this is the team for you.

We’re looking for a Paid Search and App Specialist to join our teamhands

• Hands-on Performance Management: Take ownership of complex, high-spending global programs. You will design campaign structures and bidding strategies to maximize ROI and incremental growth.

• Strategic Roadmapping: Contribute to channel-specific strategies and roadmaps, ensuring we hit aggressive efficiency targets while scaling our global footprint.

• Innovation & Beta Testing: Build relationships with platform partners (Google, Apple) to stay ahead of industry trends. You will be the first to test and adopt emerging products and alpha/beta features.

• Experimentation Frameworks: Suggest and execute A/B and incrementality tests. You’ll partner with Data Science to validate the "lift" of your campaigns beyond standard attribution models.

• Technical Optimization: Partner with Engineering and Product teams to improve feed optimization, tracking enhancements, and automation scripts.

• Budget & Pacing: Manage and pace allocated global budgets, proactively communicating variances and course-correcting based on real-time performance data.

• Data Analysis: Deep-dive into Looker and other enterprise tools to translate raw performance data into actionable investment recommendations.

What You’ll Need to Thrive

Our ideal candidate is a proactive problem solver with a deep technical understanding of the search and app ecosystem:

• Technical Expertise: 2–3 years of hands-on experience managing large-scale Google Ads (Search, UAC) and Apple Search Ads (ASA) campaigns.

• Automation Skills: Experience with automation, scripts, and ad platform APIs is a strong plus.

• Analytical Rigor: Highly data-driven, comfortable working with Looker or advanced spreadsheets to diagnose issues and identify trends.

• Market Experience: Experience managing high-spend campaigns across multiple markets, ideally within e-commerce or a marketplace environment.

• Test & Learn Mindset: A natural curiosity to experiment and iterate, with the ability to simplify complex technical results for cross-functional stakeholders.

Why Join Us?

At Deliveroo, you’ll do work that matters, solving real-world problems in a marketplace that’s constantly evolving. Working here you can expect to:

• 🔧 Make a visible impact every day: Your optimizations directly influence the growth of our global marketplace.

• 🌱 Learn fast in an entrepreneurial environment: Work with autonomy and ownership in a team that values new ideas.

• 🧠 Build a career, not just a role: Stretch yourself with complex technical projects and global-scale responsibility.

Diversity, Equity and Inclusion

At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.

We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.

If you have a disability or long-term health condition and need support to apply for one of our roles, or if you require any reasonable adjustments during the recruitment process, please contact our recruitment team at accommodations@deliveroo.co.uk and we’ll be happy to help ensure you have a fair and equitable experience.