Senior Specialist: Digital & VAS Products Development and Management

Job Description

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

Role purpose:

Lead the strategic development and scaling of Digital & VAS products, ensuring they remain competitive, innovative and aligned with customer needs and business priorities. Act as a central enabler of digital growth, championing simplification, innovation and data‑driven decision making across the organization.

Key Accountabilities:

• Define medium and long‑term product strategies for Digital & VAS categories, ensuring sustainable growth and portfolio relevance;
• Translate customer insights, market trends and commercial priorities into roadmap decisions that shape the future of digital products;
• Drive revenue optimization, customer engagement and adoption across the entire Digital & VAS portfolio;
• Use advanced analytics to identify new opportunities, performance gaps and innovation pathways;
• Ensure digital journeys are frictionless, intuitive and fully aligned with customer expectations;
• Lead initiatives that enhance NPS, reduce complaints and strengthen loyalty across digital touchpoints;
• Expand and manage strategic partnerships with content providers, aggregators and digital service partners;
• Assess and integrate new content propositions that enhance the company’s digital ecosystem;
• Influence senior and strategic stakeholders to support strategic decisions, remove barriers and accelerate product execution.

What we are looking in you:

• Bachelor’s degree in Business, IT, Digital Media or related fields;
• Advanced understanding of digital KPIs, monetization models and subscription dynamics;
• Experience with data‑driven decision making and performance optimization;
• Strong vendor, partner and contract management capability;
• Influence across teams without direct authority;
• High communication maturity and stakeholder alignment capability;
• Ability to articulate complex digital concepts to diverse audiences;
• Strong creativity and ability to anticipate market trends and customer needs;
• Passion for digital transformation and platform evolution;
• Influence across teams without direct authority;
• High communication maturity and stakeholder alignment capability;
• Ability to articulate complex digital concepts to diverse audiences;
• Strong financial acumen and strategic KPI management;
• Execution Excellence;
• Proven ability to deliver high‑impact initiatives end‑to‑end;
• Discipline in roadmap planning and cross‑functional governance.

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.