Regional Retail Growth Lead

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

Role Purpose

The Sales & Retail SME ensures that the Regional Growth Team maximizes commercial opportunities through an optimized retail presence and distribution strategy. The role bridges national sales strategies with regional execution, ensuring that every region and sub-region has the right channel mix, coverage, and retail experience to drive customer acquisition, retention, and revenue growth.

Key Accountabilities

• Channel & Distribution Strategy
• Design and adapt retail and distribution strategies for each region/sub-region.
• Ensure availability of products and services across all customer touchpoints (own stores, franchises, indirect channels, digital).
• Retail Optimization
• Assess retail footprint to ensure optimal placement and performance of outlets.
• Recommend new store openings, closures, or refurbishments based on regional growth priorities.
• Sales Enablement
• Develop tools, playbooks, and training programs to support region managers and sub-region leaders in driving sales performance.
• Monitor sales force effectiveness and coach regional teams.
• Market Penetration & Accessibility
• Identify underserved areas and recommend new distribution opportunities.
• Support initiatives to increase accessibility of telecom, cash, and fixed products.
• Cross-Functional Alignment
• Work with Marcom SME to ensure brand consistency across retail channels.
• Coordinate with Devices SME to ensure retail readiness for new devices.
• Partner with CVM SME to translate customer insights into retail promotions and offers.

Key Interfaces

• Regional Growth Team Head
• Region Managers and Sub-Region Leaders
• Sales & Distribution Department (central)
• Marcom SME, Devices SME, CVM SME, Insights SME
• Retail partners, franchise owners, distributors
• Regional retail penetration (store coverage per population/geography)
• Sales target achievement (acquisition, cross-sell, upsell)
• Retail channel NPS/Customer satisfaction

Qualifications & Experience

• Bachelor’s degree in Business, Sales, Marketing, or related field.
• 5–8 years of experience in sales, retail, or distribution roles, preferably in telecom or FMCG.
• Strong understanding of retail operations, channel management, and distribution economics.
• Experience in translating customer and regional insights into retail strategies
• Commercially driven with strong problem-solving skills
• Ability to influence and negotiate with internal and external stakeholders
• Strong communication and coaching abilities
• Analytical thinker with focus on execution excellence
• Customer- and results-oriented mindset

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.