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TUI Group

Senior Digital Sales Analytics Manager

Location:  Luton, United Kingdom
Location flexibility:  2 office days / week – We offer hybrid working where possible, and this will be clearly shown in the job description.
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Job Description

Lead the strategic direction of digital sales analytics for TUI's UK&I region, transforming data into commercial insight that drives growth and shapes decision-making across our digital channels.

The role will be published until Tuesday 19th May however could close earlier so we would encourage you not to delay with submitting your application!

ABOUT OUR OFFER

  • Personal benefits: Attractive salary, bonus schemes, extensive (travel-related) benefits, and comprehensive support for your wellbeing
  • Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance within a dynamic, flexible working environment
  • A career to shape: Access the TUI Learning Hub to 'level up' and pursue your ambitions
  • Expand your network: We encourage international collaboration and offer opportunities to work on international projects and with international teams
  • Community: Get involved in local charitable causes and sustainability initiatives like the TUI Care Foundation

ABOUT THE JOB

  • You'll set the strategic direction for how insight drives digital sales performance across UK&I, elevating measurement standards and strengthening our data-driven trading capability
  • Leading the interpretation of digital sales performance, you'll guide commercial decision-making through regular reporting that highlights key trends and opportunities across our digital channels
  • Shape cross-platform insight across web and app by directing analysis of behavioural shifts and identifying structural trends that influence trading strategy and channel performance
  • Oversee analysis of discounting, promotional mechanics, and pricing shifts to inform senior commercial optimization, providing forward-looking recommendations ahead of trading cycles
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  • Partner with Merchandising, Optimisation & Personalisation teams to support A/B and multivariate testing, ensuring robust insight underpins optimization decisions and translates into clear recommendations
  • Act as the senior analytical voice for Digital Sales, presenting strategic insights to leadership and building strong relationships across Sales, Product, CRO, Trading and central teams

    • ABOUT YOU

    • You bring proven experience in digital sales analytics, with a track record of translating complex data into actionable business recommendations
    • Experience leading analytics teams is essential, along with a passion for developing analytical talent and fostering high-performance cultures
    • Your proficiency with data visualisation tools and analytics platforms enables you to deliver insight with clarity and impact
    • Excellent stakeholder management skills allow you to influence senior decision-makers and build trusted partnerships across commercial functions
    • Effective problem-solving abilities and analytical thinking help you identify opportunities that drive revenue, margin, and channel performance
    • You're comfortable establishing analytics governance, implementing data quality processes, and driving improvements in tooling and automation

    From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.


    We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.

    Working at TUI Group

    Hybrid Remote-first

    A little flex time

    Company employees:

    66,845 globally

    Gender diversity (m:f):

    43:57

    Hiring in countries

    Aruba

    Australia

    Austria

    Belgium

    Brazil

    Cabo Verde

    Caribbean Netherlands

    Chile

    Croatia

    Curaçao

    Dominican Republic

    Germany

    Greece

    Ireland

    Malaysia

    Malta

    Office Locations

    Company benefits

    Accrued annual leave
    Adoption leave – In the UK, an enhanced pay scheme if you’re on maternity, adoption, partner or shared parental leave along with additional support as you begin your new family adventure.
    Annual bonus
    Annual pay rises
    Bank holiday swaps
    Neurodiversity assessment – As part of our private medical cover (available to eligible colleagues), you'll get access to Neurodiversity Assessment and Support for you and eligible family members aged 7 and over
    Buy or sell annual leave
    Car allowance
    Career and family coaching
    Carer’s leave
    Charity donation scheme
    Chill out zone
    Cinema discounts
    Coaching
    Coffee discounts – Subsidised Costa coffee in our Luton, UK office.
    Collaboration spaces – In Luton - Brand-new games area with a pool table which doubles as a ping pong table, a darts board, an air hockey table and sofa seats
    Company freebies
    Compassionate leave
    Complimentary Medical Services
    Cycle to work scheme
    Dental coverage
    Eldercare services
    Electric Car Salary Sacrifice
    Emergency leave
    Employee assistance programme
    Employee discounts
    Employee recognition scheme – Regular recognition across the year.
    Enhanced maternity leave
    Enhanced paternity leave
    Enhanced pension match/contribution
    Eye Care Support
    Faith rooms
    Financial advice
    Financial coaching
    Further education support
    Gym membership
    Hackathons
    Health insurance
    In house training – Whole host of global learning opportunities available to all colleagues to sign up to monthly.
    L&D budget
    Language lessons
    Learning platform
    Life assurance – We provide a Life Assurance benefit which means that in the event of your death, while employed by TUI, a lump sum would be payable to your beneficiaries.
    Life insurance
    Lunch and learns
    Meditation space
    Menopause support
    Mental health platform access
    Mentoring
    Neonatal leave
    On-site catering
    On-site wellness room – In Luton - wellbeing room dedicated to physical and mind wellbeing which complements our existing male and female faith and reflection rooms
    Open to part time work for some roles
    Personal development days
    Physiotherapy
    Pregnancy loss leave
    Pregnancy support
    Private GP service – 24/7 virtual GP available as part of our EAP in the UK&I.
    Religious celebration leave
    Restaurant discounts
    Sabbaticals
    Salary sacrifice
    Share options
    Shared parental leave
    Teambuilding days
    Travel credit
    Travel insurance
    Volunteer days
    Will writing
    Work from anywhere scheme – TUI WORKWIDE means colleagues can work from abroad for up to 30 working days a year
    Work from home budget – For our remote colleagues.
    Health cash plan
    Health assessment
    Mental health support
    Women’s health support
    Study support
    Ergonomic workstations
    On-site barista – Costa coffee on offer in our Luton, UK office.
    Modern office – Brand-new office opening in Autumn 2026 for UK colleagues based in Luton.
    On-site shower
    Private booths
    Secure on-site parking
    Additional voluntary pension contribution
    Death in service
    Legal consults
    Open to compressed hours
    Women’s health leave
    Professional subscriptions
    Personal development budgets

    Awards & Accreditations

    1st - Most Flexible Company

    1st - Most Flexible Company

    Flexa awards 2026
    Best Work-Life Balance

    Top 5 - Best Work-Life Balance

    Flexa awards 2026
    1st - Best Career Progression

    1st - Best Career Progression

    Flexa awards 2025
    2nd - Most Flexible Company

    2nd - Most Flexible Company

    Flexa awards 2025
    WFA

    WFA

    Flexa awards 2025
    Most Inclusive Company

    Most Inclusive Company

    Flexa awards 2025
    Most flexible companies

    Most flexible companies

    Flexa100 2024

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