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Mars

Veterinary Marketing Communications Manager - Royal Canin (Canada)

Salary:  $99,130 – $130,109 per annum
Location:  CAN-Ontario-Guelph | Canada
Location flexibility:  3 office days / week
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Job Description

Job Description:

The Veterinary Marketing Communications Manager role exists to develop and lead the company's comprehensive engagement strategy for the Veterinary community and drive Nutritional Recommendations.

This position is responsible for driving all Trade Marketing communications, owning and improving digital platforms like the Vet Portal, and creating the overarching communication strategy for education amongst Veterinary professionals. A key function of this role is to build and maintain strong industry relationships, including Leadership of future Vet Industry programs.

Ultimately, this Manager serves as the central point for creating, executing, and managing all communications and digital touchpoints targeted at veterinary staff to ensure a strong and valuable partnership that results in increased nutritional recommendations.

What are we looking for?

  • Bachelor’s degree in Business, Marketing, Science, or a related field.
  • 5+ years of experience supporting business strategy within a Communications or Marketing function.
  • Experience within the Veterinary, Medical Devices, and/or Pharmaceutical industries is highly preferred.
  • B2B Marketing experience is highly preferred.
  • Experience working with cross-functional teams within a matrixed organization is considered an asset.
  • Tech-savvy with a continuous improvement (CI) mindset.
  • Strong verbal and written communication skills.

What will be your key responsibilities?

Trade Marketing Communications

  • Vet trade media execution & post analysis.
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  • Thought Leadership amplification.
  • B2B CRM Establishment & Ownership.
  • Scale SHIFT program Nationally.
  • Maintains awareness of developments within the clinic and competitive environment.
  • Strategic Owner of Customer platforms (Vet Services, Vet Portal), New technology & Vet industry engagement

    • Owner for continuous improvements on platform or new digital product development.
    • AI future integration.
    • Monthly reporting on Vet Services usage (Automating Q2 2026).
    • Develop Communication strategy for Education in collaboration with Sci-Comm team (Identify audience segments, identify gaps, refresh current programs, determine cadence for ongoing engagement).
    • Leadership of future Vet Industry programs.

    Execution of Vet activation & Customer platforms

    • General activation & education (CE event leadership etc.).
    • Consolidate claims and simplify current educational content by audience segment.
    • Vet Services/Vet Portal updates.

    Quality

    • Adhere to applicable Quality and Food Safety Policies and Quality Management System requirements to ensure compliance to MARS standards.
    • Demonstrate a quality culture in actions, words, and spirit.
    • Be flexible to accept other duties as needed.

    What can you expect from Mars?

    • Work with diverse and talented Associates, all guided by the Five Principles.
    • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
    • Best-in-class learning and development support from day one, including access to our in-house Mars University.
    • An industry competitive salary and benefits package, including company bonus.

    #LI-Hybrid

    #LI-SL1

    The base pay range for this position at commencement of employment is expected to be between the below range CAD 99,130.00 - CAD 130,109.00. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.

    Working at Mars

    Hybrid

    Core hours 11–3

    Company employees:

    4,000 In the UK

    Gender diversity (m:f):

    57:43

    Hiring in countries

    Argentina

    Australia

    Austria

    Belgium

    Brazil

    Canada

    Chile

    China

    Czechia

    Denmark

    Egypt

    Estonia

    Finland

    France

    Germany

    Guatemala

    Office Locations

    Company benefits

    Open to part-time employees
    Open to job sharing
    Open to compressed hours
    Sabbaticals
    Enhanced maternity leave – 26 weeks at 90% pay
    Enhanced paternity leave – 26 weeks at 90% pay
    24 days annual leave + bank holidays
    “Pawternity” leave
    Pregnancy loss leave
    Bank holiday swaps
    Shared parental leave
    Adoption leave
    Family health insurance
    Pregnancy support
    Neonatal leave
    Faith rooms
    Meditation space
    Dog friendly office
    Dog friendly co-working space
    Annual bonus
    Employee discounts
    Cinema discounts
    Referral bonus
    Joining bonus
    Cycle to work scheme
    Electric Car Salary Sacrifice
    Enhanced pension match/contribution
    Theme park discounts
    Lunch and learns
    In house training
    Learning license
    Studying sabbaticals
    Open to part time work for some roles
    Menopause support
    On-site gym
    On-site barista
    Secure on-site parking
    On-site catering
    Private booths
    On-site wellness room
    Collaboration spaces

    Awards & Accreditations

    1st - Most Family Friendly Company

    1st - Most Family Friendly Company

    Flexa awards 2026
    3rd - Best Workplace Benefits

    3rd - Best Workplace Benefits

    Flexa awards 2026
    Most loved - Large companies

    Top 5 - Most loved - Large companies

    Flexa awards 2026
    Best Work-Life Balance

    Top 10 - Best Work-Life Balance

    Flexa awards 2026
    1st - Most Family Friendly Company

    1st - Most Family Friendly Company

    Flexa awards 2025
    2nd – Pet Friendly

    2nd – Pet Friendly

    Flexa awards 2025
    Most Flexible Company

    Top 5 - Most Flexible Company

    Flexa awards 2025
    Most Inclusive Company

    Top 5 - Most Inclusive Company

    Flexa awards 2025
    Best Work-Life Balance

    Top 10 - Best Work-Life Balance

    Flexa awards 2025
    Best Career Progression

    Top 10 - Best Career Progression

    Flexa awards 2025
    Best Workplace Culture

    Best Workplace Culture

    Flexa awards 2025
    Best Workplace Benefits

    Best Workplace Benefits

    Flexa awards 2025
    1st – Large companies

    1st – Large companies

    Flexa100 2024
    Consumer Goods

    Consumer Goods

    Industry awards 2023
    3rd – Large companies

    3rd – Large companies

    Flexa100 2023
    Retail & Ecommerce

    Retail & Ecommerce

    Industry awards 2022

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