Senior Paid Media Strategist

Job Description

Impression Digital

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham, London and Manchester.

Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential.

We're looking for an ambitious Senior Paid Media Strategist to join the team and help us continue to deliver award-winning results for our clients.

Impression were recently ranked fourth in UK's Best Workplaces™ for Wellbeing (medium-sized companies), and we continuously strive to ensure the best possible work-life balance for our team.

As a successful candidate, you will be given a clear progression path. We want talent to grow with us and there is ample opportunity for you to progress to the next level.

We are also very proud to have been listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®.

The Role

We’re looking for a Senior Strategist to join our team and become the "Account Owner" for some of our most exciting and critical Paid Media accounts. This role is a fantastic opportunity for an experienced digital expert who is ready to take on complex, higher-value accounts (typically Tier 1) within a highly supportive and collaborative environment.

This is a dynamic, dual-discipline role spanning both Paid Search and Paid Social. While your day-to-day focus will naturally flex depending on specific client needs, our goal is to align you with integrated accounts that run both channels, empowering you to build cohesive, cross-platform strategies from the ground up.

At Impression, your role is about so much more than standard account management. You’ll be a key driver of commercial growth, helping us unlock new opportunities for our flagship clients, while also playing a huge part in shaping our wider Paid Media offering. We want to hear your ideas - whether that’s testing new methodologies, building better cross-channel processes, or helping us continually evolve how we deliver industry-leading work.

We’re looking for someone who loves the craft of Paid Media. We want you to challenge the status quo, and we’ll give you the backing, trust, and resources to drive superior client results through relentless experimentation. You'll take proud ownership of your portfolio, acting as a technical pioneer, a multi-channel strategist, and a leader.

Most importantly, we believe that Impression is the perfect place to learn. We are deeply committed to your growth, and we'll provide the tailored training and mentorship you need to flourish within this role.

Key Responsibilities

The Craft: Innovation, Technology & Experimentation

• Cross-Channel Synergy: You will design and activate integrated strategies across both Paid Search and Paid Social, expertly understanding how to use the platforms to not only generate demand, but to capture it.
  

• Technical Mastery: You will drive results through technology, moving beyond standard platform levers to implement advanced solutions across networks (like custom scripting, feed engineering, advanced creative signalling, offline conversion tracking, and value-based bidding).
  

• Challenging Best Practice: You will actively question platform defaults and legacy industry norms, designing and executing rigorous experimentation roadmaps to uncover those incremental performance gains.
  

• Algorithmic Advantage: You will act as the architect of the data going into the platforms, ensuring both smart bidding and social delivery algorithms are trained on the most sophisticated, commercially valuable business data available.
  
  

Account Leadership & Ownership

• The Multi-Channel Owner: You will be the primary lead for complex accounts, taking full, proud responsibility for the end-to-end client lifecycle across their Paid Media mix.
  

• Quality Assurance: You'll provide QA oversight across your portfolio, making sure our output meets Impression's high standards before it reaches the client.
  

• Long-Term Roadmapping: You'll create, maintain, and adapt channel strategies for up to 12-month cycles, ensuring your accounts are always moving toward a long-term vision of innovation and growth.
  

• Strategic Reporting: You will elevate reporting from simple data extraction to a compelling commercial narrative, delivering effective insights during your business reviews.
  

• Escalation Management: With our full support, you will confidently navigate client escalations when necessary, diagnosing performance issues and steering accounts back to health.
  

Strategy, Service Evolution & Commercial Growth

• Service Shaping: We value your voice. You’ll actively contribute to the evolution of the department, identifying process improvements and helping us define what our "best-in-class" service looks like.
  

• Proactive Expansion: You will proactively spot and flag growth opportunities, strategising ways to scale client investment and increase our commercial footprint.
  

• Pitching & Acquisition: You will help drive agency growth by producing pitching materials and joining us to win exciting new enterprise business.
  
  

Team Coordination & Mentorship

• Orchestration & Delegation: You will effectively plan tasks, delegating work through the delivery team based on available resources.
  

• People Mentorship: As a thought leader in your field, you will coach junior team members to adopt your experimentation-led mindset. You'll share your work and, at times, help to upskill the whole department by leveraging your experience and client examples to showcase what’s worked well.Who are you?

About You

• An Innovative Craftsman: You are obsessed with the mechanics of both Paid Search and Paid Social. You naturally gravitate toward beta features, new technologies, and complex problem-solving.
  

• A Cross-Channel Thinker: You have proven experience strategising and activating across both PPC and Paid Social, and you understand how to weave them together to achieve unified business goals.
  

• A Platform Expert: You have a strong, hands-on foundation in our core platforms - specifically Google Ads and Meta. If you also have experience testing and scaling campaigns on networks like TikTok, Reddit, LinkedIn, or Pinterest, that's a fantastic bonus (though we're more than happy to help you learn them if not!).
  

• A Commercial Driver: You are commercially astute and growth-minded, constantly looking for ways to scale client accounts and improve the agency's offering.
  

• An Autonomous Owner: You use your initiative on the day-to-day management, acting as the definitive problem solver for your accounts.
  

• A Master Orchestrator: You demonstrate excellent planning and organising skills, allowing you to manage complex Tier 1 accounts while simultaneously guiding and supporting your team.
  
  
  Starting salary from: £37,900 (plus £6k for those living in the Greater London area)

What makes us different?

We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. Alongside our amazing culture, here's what else makes us standout as a great employer:

• Flexible, hybrid working options - as per ways of working charter

• 4.5 day working week

• Private medical insurance with access to EAP

• Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost

• Enhanced sick pay

• Access to OpenUp, a virtual therapy platform

• Enhanced parental leave

• 28 days annual leave, plus bank holiday

• Life leave – when something unexpected happens in your life and you need some paid leave

• Pregnancy loss and parental bereavement leave

• Compassionate leave

• Eye-care vouchers

• Opportunity to save on and spread the cost of new tech through Techscheme

• Travel to work scheme

• Railcard salary sacrifice scheme

• Budget for books, tools and software

• A full social calendar

• Summer and Christmas party (off-site)

• Chance to attend national and international conferences

• Top Apple equipment to use at work

• Savings on bikes and accessories through Cycle Scheme

• Contributory pension scheme

• The usual agency stuff – office dogs, drinks fridge, ping pong and foosball, tea and coffee and office snacks

Diversity, Equity & Inclusion

We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

Agencies

Strictly no recruitment agencies.