CRM Marketing Associate - UAE National

Job Description

CRM Marketing Associate – UAE National

Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it’s a push notification, social campaign, or packaging design—we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand.

We’re looking for a CRM Marketing Associate to join our Dubai team. In this role, you’ll help us execute high-impact lifecycle marketing campaigns that drive engagement and loyalty across the Middle East.

What You’ll Be Doing

You’ll be joining the Marketing team for Deliveroo Middle East. We are responsible for driving brand and business growth across the UAE, Kuwait, and Qatar by developing customer-centric strategies that build awareness and optimise traffic in a fast-paced marketplace.

Here’s what your day-to-day might look like:

• End-to-end Campaign Execution: Manage the full lifecycle of CRM campaigns, from initial build and proofing to final deployment and approval.

• Multi-Channel Messaging: Create engaging, dynamic content for emails, push notifications, WhatsApp, and in-app banners to deliver a seamless customer experience.

• Calendar Management: Coordinate the BAU marketing calendar, ensuring all restaurant, vertical, and seasonal initiatives are launched on time.

• Segmentation & Targeting: Partner with the CRM Specialist to obsess over customer and merchant segmentation, ensuring the right message reaches the right audience.

• Market Intelligence: Monitor and report on competitor CRM activities weekly to ensure Deliveroo remains at the forefront of the industry.

What You’ll Need to Thrive

Essential

• CRM Expertise: Significant experience in CRM marketing, specifically in managing high-volume campaign deployments.

• Technical Proficiency: Strong understanding of HTML (for email troubleshooting) and experience using enterprise-level CRM platforms (Braze preferred).

• Data Fluency: Proven ability to work with databases and segmentation, with experience using data visualisation tools like Looker.

• Stakeholder Coordination: Strong communication skills with the ability to collaborate across Marketing, Commercial, and Global teams under tight deadlines.

• Eligibility: Must hold a UAE passport & Family book (Khulasat Al Qaid) and possess full English fluency.

Nice to Have

• Experience within a fast-paced marketplace or tech-driven environment.

• A passion for technical marketing and experimentation.

Why Join Us?

At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to:

🔧 Make a visible impact every day

Your work directly improves experiences for customers, partners and riders.

🌱 Learn fast in an entrepreneurial environment

Work close to the market with autonomy, pace and real responsibility.

🧠 Build a career, not just a role

Stretch yourself, develop new skills and grow as the business evolves.

🌎 Deliver together in an inclusive culture

Collaborative, values-driven teams that support how you work best.

We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here.

Our Global Structure

Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team.

Diversity, Equity and Inclusion

At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.

We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.

If you have a disability or long-term health condition and need support to apply for one of our roles, or if you require any reasonable adjustments during the recruitment process, please contact our recruitment team at accommodations@deliveroo.co.uk and we’ll be happy to help ensure you have a fair and equitable experience.

If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!