Product Marketing Professional

Job Description

Why this job matters

Etc. is the innovation arm of BT Group. We accelerate how BT builds products that connect customers to the beating heart of the country – our network. We reimagine how our network, data, people and partners come together to help businesses transform, and to keep society connected.

We are seeking an Assistant Product Marketing Manager to support the development and execution of product marketing approaches that deliver cut through, differentiation and support growth ambitions.

You will be primarily focused on product marketing initiatives to support Data and Developer Solutions - the unit that includes Active Intelligence, BT’s mobile powered insights proposition. You will also have the opportunity to support and gain experience across wider Growth and Go-To-Market workstreams.

This is a cross-functional role that collaborates across Growth and Go-To-Market, Etc. marketing team, brand, product management, sales, commercial, legal and corporate communication teams.

We are looking for somebody who possesses a passion for product marketing, knowledge of new and emerging technologies and trends across B2B geolocation data and insight markets, strong lateral thinking skills and who is excited to work in a low-certainty environment.

Key elements of the role will be to:

• Deliver product marketing initiatives - for BT Data and Developer Solutions but with opportunities to support and expand knowledge across the wider Growth and Go-To-Market domains
• Drive development of product marketing assets - including digital content and marketing communications (videos, messaging, visual assets) for successful launches and in-life approaches, collaborating with agency partners and internal teams to deliver
• Support delivery of the events programme - managing stand collateral and activation, team briefing packs, social assets and associated content
• Support initiatives that drive product utilisation rates - through motivating in-life product marketing usage and educative content
• Conduct competitor product marketing audits - making own recommendations and driving this through to application as a result
• Be ruthlessly customer focussed - by interrogating customer insight and data to identify key customer needs and applying this to product marketing assets
• Track, measure and monitor Growth & Go-To-Market initiatives – collaborating with the Etc, marketing team on optimisation and recommendations
• Nurture partnerships with stakeholders and external partners – build relationships and collaborate with them to achieve the product vision

Skills & experience you'll need

Essential

• Passion for product marketing – strong understanding of product marketing principles and is passionate about growing acumen
• B2B data and insights knowledge – understanding and experience of geolocation data and insight products, emerging technology trends and B2B business models
• Zero to one experience and mindset – experience and comfort operating in hands-on, fast moving environment with low certainty and end to end ownership
• Experience with product marketing and CRM tools – strong working knowledge and experience of using product marketing software packages, CRM (e.g. Salesforce) and reporting tools

Ideal

We will consider a range of candidates, even if they do not meet all the criteria listed.

• Attention to detail – Is detail orientated and focused on delivering to a high standard
• Strong organisational skills – can prioritise and manage tasks simultaneously
• Feedback focused - Understands and applies customer insight to product marketing approaches
• Collaborator – Works with peers and business stakeholders to maximise value and input
• Customer obsessed – relentlessly focused on enhancing customers’ lives
• Commercial – understanding of what creates value and what does not.

What's in it for you, what are the benefits?

At BT, we entertain, educate, and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses, or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration, and inclusivity, that takes a genuine and proactive interest in your progress and development.

Benefits of working for BT include:
• 10% on target annual bonus
• BT Pension scheme, minimum 5% employee contribution, BT contribution 10%
• X4 Salary Life Assurance
• Huge range of flexible benefits including Cycle to Work, Healthcare, Season Ticket Loan, Electric Vehicle Salary Sacrifice
• 25 days annual leave (not including bank holidays), increasing with service
• Equal family leave: receive 18 weeks at full pay, 8 weeks at half pay and 26 weeks at the statutory rate. It’s for all parents, no matter how your family is made up.
• Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
• 24/7 private virtual GP appointments for UK colleagues
• 2 weeks paid carer’s leave
• World-class training and development opportunities
• Option to join BT Shares Saving schemes
• Discounted broadband, mobile and TV package
• Access to 100’s of retail discounts including the BT shop

Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.

About us

BT Group was the world’s first telco and our heritage in the sector is unrivalled. As home to several of the UK’s most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.

Over the next two years, we will complete the UK’s largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other.

While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come. This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK’s best telco, reimagining the customer experience and relationship with one of this country’s biggest infrastructure companies.

Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.