Senior National Account Manager, Walmart

Job Description:

The Senior National Account Manager plays a crucial role in driving profitable and sustainable sales growth for the Mars Food Business across Ben’s Original, Seeds of Change and Tasty Bite brands. This position is responsible for maintaining strong relationships with customers, broker partners, and internal stakeholders, ensuring the execution of innovative customer plans that support key business objectives in revenue, profit, growth, distribution, shelving, merchandising, promotions, and pricing.

As the primary account lead for Walmart, this role is directly accountable for delivering the financial plan, driving key growth initiatives, managing trade funding, fostering category leadership, and overseeing Top-to-Top customer engagement and retail execution. A strong focus will be placed on accelerating organizational growth, increasing household penetration, and expanding category leadership through strategic partnerships with customers.

We are looking for a strategic, data-driven, and results-oriented leader with a deep understanding of Walmart, consumer trends, and the CPG industry. The ideal candidate will have strong enterprise leadership skills that embody Mars’ 5 Principles, fostering collaboration and leading crucial conversations with internal and external partners to drive focus, alignment, and business results.

What are we looking for?

• 5+ years of consumer-packaged goods (CPG) retail sales experience
• 3+ years of Walmart sales management experience (preferred)
• Proven retail analytic application & management capabilities, i.e. syndicated data (Nielsen and/or IRI), customer specific data (Luminate/Scintilla), and annual customer planning
• Category Management and Customer/Trade Marketing/SRM(RGM) experience
• Strong Microsoft Office (PowerPoint, Excel & Word) capabilities
• Ability to travel a minimum of 10% of the time
• Valid driver’s license and clean driving record

What will be your key responsibilities?

• Deliver the operating plan - Achievement of customer growth and profit objectives. Market share, NSV, operating profit, ROI on Trade
• Develop sales strategy - for Ben’s Original and Seeds of Change to drive long term growth objectives. Recommend and set priorities as part of segment review process.
• Sell Mars Food category vision (D,S,M,P) to customers, maximizing sales growth and profit.
• Manage joint business plan development and execution, including annual collaborative planning meetings
• Manage overall customer P&L, delivering financial commitments including GSV, NSV and Trade. Accomplished by levering tools and resources (technology and people) to negotiate effective customer programs along with effective tracking of all promotional contracts with our customers
• Responsible for sales forecast. Leveraging S&OP best practices and tools in partnership with the demand planning team
• Leverage internal resources to support business objectives (i.e, category management, customer support, shopper marketing, omni-commerce and consumer marketing)
• Leverage broker partner support (i.e. syndicated retail coverage, incremental analytic support, back office)
• Develop and execute breakthrough customer engagement plans, connecting leadership between customers and senior leadership at Mars Food.
• Maintain consistent stakeholder updates (internal and external stakeholders), including internal customer plans.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• A strong focus on learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

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