Senior Marketing Manager-M&M'S

Job Description

Job Description:

Job purpose：

Pioneer and implement M&M’s new business model in China, with a close global partnership.

Responsibility:

1. Lead M&M'S brand and portfolio management for a new business model:
- retail store design and construction governance

- retail portfolio pipeline development
- retail marketing activity development and instruction
- retail Visual Management

- new channel portfolio and activity development
2. Develop One M&M'S digital（CRM） strategy and experience
- Fan Club 2.0
- Omni-channel and retail store system synergy
- Virtual M&M'S experience

Requirement:

- 7 + years of experience in retail marketing and brand marketing

- CRM/digital-related experience is preferred

- Fluent in English writing and speaking

- Strong learning agility

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.

• Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.

• Systematic learning and development support from day one, including access to our in-house Mars University.

• An industry-competitive salary and benefits package, including a company bonus.