Portfolio and Category Acceleration Lead

Job Description

Job Description:

What are your main responsibilities?

Product Strategy Planning

• Lead in-depth consumer & market insight (CMI) system, integrate market trends, channel dynamics and pet owner insights to formulate Royal Canin China’s mid-to-long term product strategy and key product line development initiatives.
• Collaborate closely with pillars to implement channel-specific product strategies and underpin the overall strategy of Royal Canin China.

Portfolio Strategy Management & Optimization

• Own end-to-end product portfolio strategy and management; continuously review and optimize portfolio based on market feedback, channel changes and consumer insights to improve product line efficiency and drive sustainable growth.

Consumer & Market Insight Management

• Establish and lead consumer and market insight mechanism, including consumer research, competitive analysis, trend tracking and data interpretation.
• Translate actionable insights into product strategy, portfolio decisions and innovation priorities, ensuring all product decisions are insight-driven.

Product Innovation

• Explore product and packaging innovation opportunities; collaborate with Global, APAC and cross-functional teams to drive localized innovation and process optimization.

Product Content Upgrade & Optimization

• Partner with cross-functional teams to upgrade product positioning and selling points, and develop compelling product marketing content to strengthen market competitiveness.

Cross-functional Collaboration & Execution

• Work closely with demand, supply, and other cross-functional teams to drive product strategy execution and continuous improvement.

Team Development

• Develop direct reports to build a strong talent pipeline and high-performance team.
• Cultivate cross-functional partnerships to enhance collaboration between central marketing and pillar marketing teams.

What are we looking for?

• Education: Bachelor’s degree or above
• Experience: 10 years+ in marketing and innovation (Prefer Pet, FMCG, Infant, and nutrition background). Previous experience in regional/national strategic leadership roles preferred.
• Skills: Strong strategic thinking, Strategy building and deployment, analytical skills, and market insight. Excellent cross-functional and cross-level communication, influencing, and leadership skills. Fluent in English and Mandarin, both written and spoken.
• Other Requirement: Passion for pets and belief in Royal Canin's precise nutrition concept. Pet owner preferred.

What can you expect from Mars?

•Work with diverse and talented Associates, all guided by the Five Principles.

•Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.

•A strong focus on learning and development support from day one, including access to our in-house Mars University.

•An industry-competitive salary and benefits package, including a company bonus.