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Join BD as a Sr. Area Sales Manager for the MDS AAD business based in Lucknow / Varanasi or Gurgaon, India. In this role, you will develop and execute sales strategies, build strong relationships with clinicians and Key Opinion Leaders, manage distributors, and ensure compliance while advancing medical technology solutions.

Requirements

  • No specific degree or minimum years of experience explicitly stated in the posting.
  • Required skills include sales management, tender management, distributor management, and market intelligence.
  • Must be comfortable working 6 days a week and conducting business within ethics and compliance guidelines.

Skills & Responsibilities

  • Sales Management: Develop and implement sales strategies and plans to achieve assigned sales targets, maintain market share, and handle tender opportunities.
  • Customer Relationship: Build and maintain strong relationships with customers and Key Opinion Leaders, planning clinical interactions and educational events.
  • Distributor Management: Manage distributors to ensure proper distribution networks, maintain inventory, ensure pricing compliance, and track timely payments.
  • Product & Market Knowledge: Build comprehensive knowledge of products, clinical applications, medical procedures, and competitor SWOT analysis.
  • Potential transition routes: People from pharmaceutical sales or medical device sales roles may bring strong relationship-building and territory management skills, alongside meeting the sales execution requirements of this job.

Job description

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Business - MDS AAD

Location: Lucknow / Varanasi

1. Sales Management in Allocated Territory

* Develop/implement sales strategies and plans to achieve assigned sales target.

* Build in-depth understanding of customers, identify sales opportunities

* Sustain and add incremental business from existing as well as new customers.

* Build tender management knowledge & actively pursue tender/contract opportunities.

* Responsible for maintaining/gaining market share in the territories handled as per plans.

* Has broad understanding of internal organization resources, priorities, needs relating to the business operations and achievement of sales plan.

* Has detailed knowledge of sales process and selling skills to make effective sales call & sales planning.

* Kol management, dealer management, attending cases with physicians will be required.

* Timely submission of Sales report; Stock and Sales statement; Key account sales report; weekly work plan; sample reports etc. are few key asks of this business.

tracker etc;

2. Customer relationship

* Develop and maintain strong relationships with all levels of customers

* Develop key opinion leaders in the region and engage them to build awareness in market.

* Plan and execute clinical interaction / events to build customer relationships.

* Work closely with company clinical team to proactively identify education needs and work to increase awareness level among clinicians.

3. Product and Market knowledge

* Self- learning attitude, knowledge of product's features & benefits, product application and usage in clinical set ups.

* Learning anatomy, physiology and medical procedure through practical experience, training programs and from key end-users

* Build Market intelligence, do SWOT analysis of competition.

* Track market trends, identify threats and opportunities and recommend plans to address them.

* Share new updates in market with colleagues and supervisors.

* Remain updated about customer's support for competitive products and services and develop plans to differentiate against competitive offerings.

4. Distributor Management

* Manage distributors to ensure proper distribution network in territory.

* Maintain inventory at distributor level as per company policy.

* Ensure compliance to company's defined pricing strategy.

* Ensure timely payment to company as per company policy and credit period.

* Ensure distributor provides sales/inventory data as per timelines defined by company.

* Sample allocation and expense utilization to optimize usage within the allocated budgets.

5. Self Development

* Discuss identify areas of improvement with immediate supervisor & work on it.

* Active participation in company nominated training programs.

* Make efforts to raise bar to achieve high levels of performance and other in-house and on field training programs for enhancing competencies.

* Comfortable working 6 days a week

6**. Corporate Ethics & Compliance**

* Achieve business excellence while ensuring BARD ’s values and guiding principles are followed.

* Conduct business within ethics and compliance guidelines.

* Develop relationship with customers on high ethical standards.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

.

Primary Work Location

IND Gurgaon - Signature Towers B

Additional Locations

IND Gurgaon - Aurbis Summit

Work Shift

Apply now
BD

Sr. Area Sales Manager

Gurgaon, Lucknow, and Varanasi
On-site, Field-based

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