Webinar: How to nail the basics of building your employer brand
In this webinar, we break down the essentials for building an employer brand that attracts top candidates and improves retention. You’ll hear from 2 experts in EVP and employer brand building: Molly Johnson-Jones, Co-Founder and CEO at Flexa, and Chris Woods, Regional Recruitment Marketing & Inclusion Lead at Mars.
12th Aug 2024
• 60 minutes
Standing out in today’s crowded talent market takes more than just posting a job ad. Most candidates are discovering your company and making the decision of whether to apply well before they get to your job ad; so if you want to attract the best aligned talent, you need to showcase what makes your company truly unique further up the hiring funnel.
In this practical, skills-based session, you’ll learn how to:
🚀 Identify your Employee Value Proposition (EVP) and shout about it through your employer branding efforts
📲 Leverage social media platforms to authentically showcase your flexible working culture
🗣️ Harness the power of employee-generated content for recruitment marketing
📝 Utilise flexibility to captivate and connect with your ideal candidates before they get to your jobs page
🏆 Attract & keep top talent by showcasing your benefits, flexibility, and DEI efforts