In today's remote world, work and personal life are mixing more than ever. This article explains why it's important to think about work and life together rather than getting fixated on 'work-life balance'.

By Molly Johnson-Jones
CEO and Co-Founder
12th May 2024

We need to stop obsessing over ‘work-life balance’. It’s a term that gets thrown around a lot, and while I’m all for having a life outside work, I also understand that this means different things to everyone. Our founder, like many others chooses to work longer hours some days and less on others. But that’s exactly what it is—a choice.
The reality is, we are all adults who should be trusted to work in a way that suits our individual lifestyles without having to be told we need this mythical ‘work-life balance’. That’s why I prefer the term 'work-life blend' as it focuses more on how we combine work with the rest of our lives.
In this blog, we will explore how to create flexible workplaces where people have the autonomy to work in the way they want. We'll discuss how to create an environment where work-life blend is not just encouraged but celebrated.
This blog will cover:
📈 How the flexible job market is growing
🗓️ How has the work week evolved?
🤸Why embedding flexibility into your EVP is essential
💻 5 ways to create a flexible workplace
Despite a push from some companies for a return to the office (RTO), our latest Flexible Working Index indicates that the flexible job market is not only holding strong but is actually growing. The Index analysed data from over 4,000 job adverts, 840,000 job searches, and preferences expressed by over 8,500 job seekers between January and March 2024. One key finding is that there has been a 62% increase in the number of flexible jobs advertised compared to the same period last year, a significant growth considering broader labour market trends of shrinking wages, job vacancies, and rising unemployment rates.
So, what's driving this growth in flexible jobs, especially as some companies like Dell, Boots, and IBM are penalising or restricting remote work? One key factor is the persistent demand from job seekers for remote work options. Over the last quarter, half of workers on average were searching for "fully remote" roles, with demand increasing by 11% between January and March (from 47% to 52%). Similarly, just under half (42%) of workers were searching for "remote-first" jobs over the last quarter, with demand rising slightly by 5% between January and March (from 41% to 43%). This data suggests that despite RTO mandates, workers are holding out for the remote work options they've grown accustomed to, valuing them for better productivity, and wellbeing. Companies that fail to offer these options risk losing top talent to more flexible competitors.
The work week has evolved significantly over time, driven by changes in technology, societal norms, and employee expectations. Oh and a global pandemic!
From the traditional 9-to-5 office routine, we've seen a shift towards more flexible working arrangements. Here are some of the most popular flexible working arrangements:
Let's talk about why embedding flexibility into your Employee Value Proposition (EVP) is absolutely crucial. Picture this: you're job hunting, scrolling through countless job listings. Suddenly, you stumble upon one that not only offers competitive pay and benefits but also highlights flexible work arrangements, meaning you can work in a way that fits your lifestyle.
You may be a parent who wants to spend more time with their children, a carer who needs to work around caregiving responsibilities, someone with a disability or health condition who can’t make it into the office or someone who simply wants the choice to work how and where they want.
Flexibility isn't just a perk anymore; for many it's become a necessity. When companies embrace flexibility as part of their EVP, they're sending a powerful message: "We trust you to manage your work and personal life in a way that works for you." And that is a game-changer. It attracts top diverse talent, boosts employee satisfaction, and ultimately leads to a more productive and engaged workforce. So, if you're not already weaving flexibility into your EVP, it's time to start.