Marketing Campaign Optimisation Analyst

Job Description

TUI is transforming our marketing to be highly relevant to each customer, driven by their history and behaviours. Join us as we move to advanced, highly personalised customer journeys, campaigns and activities automated by real-time data and analytics. As a Marketing Campaign Optimisation Specialist, you’ll deliver analytically driven campaign insights for our 1 to 1 automated campaigns and journeys. You’ll use customer and campaign data to generate insights and spot opportunities to increase engagement, drive sales and enhance consumer experience.

You will be responsible for setting up a testing framework and to drive the optimisation of our industry-leading campaigns and journeys that leverage the power of the leading real-time marketing platform – Braze. You will optimise automated journeys and campaigns (templates & components) for all markets using all available channels (e.g. mobile push, in-app messages and content cards, email etc.).

At TUI we believe that work is something you do not somewhere you go, therefore we are pleased to advise we can consider a hybrid working model for this role. Closing date for applications will be Wednesday 8th May

This role can be based in either our Luton, Hannover, Rijswijk, Zanentem or Stockholm office.

ABOUT THE JOB

Campaign and Segment Analytics:

• Create action-driven insights from campaign tests and performance metrics.
• Use analytical techniques to generate data insights and translate these into business stories to drive action.
• Understand campaign metrics, channel mix, audience optimization, and testing techniques.
• You will work closely with the Group Analytics team to ensure knowledge transfer and align on methodologies.

Journey & Campaign Optimisation Design:

• Design testing frameworks for campaign optimisation and AB tests.
• Design advanced campaign or journey optimisations and tests.
• Work with the Centre of Excellence team to translate journey & campaign briefs into tests.
• Ensure audience size for marketing automations is optimised.
• Work with Platform & Analytics teams to define data requirements for delivery and evaluation of each campaign test.

Journey & Campaign Optimisation Production:

• Design & build templates, content blocks, campaigns, and journeys for optimisation and tests.
• Test AB test templates and components.
• Become an expert in Braze on campaign testing and optimisations.

ABOUT YOU

• Proven experience in similar analytical roles working with customer data identifying trends and making recommendations.
• Good technical knowledge of marketing platforms, and good knowledge of relevant coding languages (SQL, Phython, R, Liquid script etc.)
• Preferably a proven track record of implementing multichannel marketing communications through industry-leading technology (ideally Braze but also Salesforce, Adobe, EMarsys, IBM etc.)
• Comfortable working in a large pan European business, where some travel will be required.
• Fluent in English, ability in other languages desirable but not essential (German, French & Dutch)
• Strong problem solving capabilities, organisation skills and very logical train of thought
• Education: in quantitative field (business economics, data analysis)
• Excellent communication and organisational skills
• Excellent attention to detail

ABOUT OUR OFFER

• Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
• Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
• Discretionary Bonus Scheme
• Private Medical Insurance, single cover with option to add dependants
• Permanent Health Insurance
• Excellent rates with foreign exchange
• Pension scheme and life assurance

We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click here to find out more.​

We love to see your uniqueness shine through and inspire the future of travel.​ If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

If you require any further information regarding this opportunity, please email careers@tui.co.uk. We really value your interest in TUI and will be back in touch with you shortly after the application closing date.