Interim Head of Digitalt Marketing international (m/f/d)

Job Description

You will perform these tasks with enthusiasm:

• Develop a digital marketing strategy to launch TUI Amello in to new international markets driving incremental hotel sales across our 12 hotel brands.
• Establishing and managing international media agencies to support the development of a digital marketing strategy, incorporating market and competitive analysis.
• Planning, implementing and optimising brand and performance campaigns; creating business cases and managing budgets.
• Defining a clear customer promise and developing a global brand platform in collaboration with the brand teams.
• Managing creative agencies for high-quality, locally adapted digital assets and cross-channel campaigns.
• Setting marketing budgets, defining KPIs, performance analysis and reporting to optimise investments.
• Implementation of efficient processes and promotion of innovation.
• Integration of CRM and loyalty programmes into the marketing strategy working with CRM team.

You should bring your personality and the following:

• A degree in marketing, economics or a comparable qualification (master's degree preferred).
• At least 10 years of experience in brand, marketing and media strategy in a senior position.
• Proven success in developing marketing strategies and managing campaigns, preferably international.
• In-depth experience in managing media and creative agencies as well as expertise in digital channels (paid media, social, programmatic, search).
• Ability to develop brand platforms and customer offerings for different markets.
• Strong analytical and commercial skills (budget planning, KPIs, reporting).
• Excellent leadership and stakeholder management skills.
• Excellent presenting skills at c-suite level.
• Strategic, practical thinker with a high degree of adaptability.
• Results-oriented, innovation-driven and cooperative.
• Experienced in creating business cases and return on investment.

What we offer:

• A position with the world's leading tourism group with international career opportunities
• A modern and future-oriented working environment with flexible working time models, mobile working and desk sharing
• Comprehensive and individual training opportunities/programmes that promote specialist and management careers
• Work in a highly motivated team and an open, friendly and collegial corporate culture with flat hierarchies and short decision-making processes

We look forward to receiving your application – regardless of your age, gender, nationality, ethnic origin, disability, sexual orientation, religion and/or worldview.