Senior Performance Marketing Manager

Job Description

Hello, we’re ScreenCloud.

Founded in 2015 and with 8500+ customers around the globe, ScreenCloud is a scaling cloud-based SaaS company, employing over 100 people across our hubs in Bangkok, Belfast, LA and London.

At ScreenCloud we’re hard at work helping businesses to make stronger connections at scale, and with those who are most important to them; their employees & their customers. By using the screens on their walls & the content in their systems we enable the sales, productivity & engagement that keep our customers’ businesses thriving.

We’re very proud of our product and we’re also incredibly proud of our people. It’s our ‘ScreenClouders’ and the culture they nurture that will take us where other companies just can’t go.

You’ll love working at ScreenCloud if you value transparency (join our monthly All Hands for business updates) flexibility (we’re one of Flexa’s Top Ten most flexible companies to work for) internationality (time zones don’t phase us) and integrity (join us, and you’ll also join our company-wide Share in Success scheme.)

We’re intentionally social. We think that spending time together is important… We think it’s so important that we arrange an annual company retreat, and we call it ScreenCloud Together! Each international hub regularly hosts visits from our teammates in other hubs. We balance regularly working from home with bright, well-designed office spaces - where we can see our own screens at play.

The Role

We’re on the lookout for a Senior Performance Marketing Manager who will own and execute all paid and email marketing campaigns.

Working closely with the Senior Growth Manager and Content Strategist, you will be responsible for supporting our growth, demand generation and ABM strategies, analysing marketing performance, optimising campaign results, ideating tests, strategising multi-touch messaging, and building/implementing TOFU marketing campaigns.

Critical criteria for the role include advanced knowledge of the B2B SaaS funnel, campaign ideation and execution, and a passion for testing and optimisation.

If you're someone who gets fired up at the opportunity to create awareness, build revenue pipeline, and measure results, this is the role for you.

Responsibilities

• Own all day-to-day paid search, display, and retargeting functions including budget, creative, strategy, execution, reporting, optimisation
• Own all aspects of email campaign performance, including experimentation, optimisation, and reporting
• Work with the VP of Marketing and Senior Growth Manager, to determine how best to deploy the 6-digit monthly budget, ensuring we’re on track to meet our growth targets, whilst optimising our CAC, ROAS and NRR
• Work with our product, growth, content and customer success teams on funnel iteration, developing, executing and maintaining a testing roadmap, spanning creative, audience and placement types
• Partner with our in-house design & content team to craft high performing and consistent creative
• Build and maintain structured and scalable reporting cadence, creating actionable insights for content creators to learn from and factor into new creative iterations
• Work with Marketing Ops to iterate on lead and nurture flows in HubSpot

Requirements

• Demonstrable performance marketing experience across digital channels with a focus on biddable media (paid social, paid search and programmatic display) and email marketing, preferably within a fast growth SaaS or technology company
• Highly creative with an unorthodox approach to scaling campaigns and communicating the brand across channels
• Demonstrable experience of managing channel budgets of $100k+ a month
• Data-driven with a high attention to detail.
• Obsessed with driving growth performance and ROI.
• Entrepreneurial mindset with a strong ability to execute.
• Understanding of attribution modelling
• Experience using Google Analytics, Mixpanel and/or Amplitude
• Experience using HubSpot

Bonus Skills

• Experience with Tableau
• Experience with CRO
• Experience using attribution tools e.g. Bizible

Interview Process and Experience

Here’s some information about how we recruit at ScreenCloud. We have a commitment to engaging with diverse talent and creating a consistently positive candidate experience; in order to help us achieve these goals we regularly deliver internal interview training. We are also committed to objective assessments and want to provide a realistic preview for each of our roles, so we are likely to ask you to complete a (manageable, not onerous and always hypothetical) task or challenge as part of the process. If you require any reasonable adjustments, please let our friendly recruitment team know. We understand everyone is busy, so we like to streamline our interview processes with a focus on quality over quantity . This means our interview processes will be challenging and enriching, and (unless there is a particular reason for additional conversations), at most you’ll be attending three interviews before we make a decision.

Values

At ScreenCloud our values are core, this means they are the starting point - they underpin everything we do and enable a culture we can be proud of, internally and externally.

Trust & Transparency

Trust underpins high levels of autonomy for every ScreenClouder, we trust your opinion and we encourage you to use your initiative. We are trusted to work flexibly with the freedom to define the best ways to do our best work. We’re trusted to be honest, and in turn are trusted to handle the honest truth. We create transparency with care; our Leadership team is accessible and here for you. We’re on this journey together, and we promise to keep you informed.

Unconventional & Brave

One size never fits all and we are not copy-cats. We are happiest when we’re challenging traditional approaches, finding new paths, creating new territory and setting the benchmark. We work hard to nurture an inclusive environment that welcomes new and varying perspectives. We use our judgement and we take risks, because we know that what’s unusual today might be normal tomorrow.

Integrity

We don’t compromise on integrity. We don’t avoid having real conversations and we won’t lie - to ourselves, to our customers, to our investors… to anybody! We want to build genuine, long-term relationships. We make decisions with the best interests of our colleagues and customers in mind.

Flexibility & Inclusivity

We don't love CVs here at ScreenCloud. We appreciate that your resume isn't an effective representation of you, your experience, your approach, your opinions or your potential. Equally, this job advert can't do justice to what being in this role will feel like on a daily basis.

We encourage you to get in touch, even if you don't think you meet all of the criteria.

And, if you need flexibility, we want to hear from you! If you'd love to find out more about this role, and you need to work ‘unusual’ hours, or you're looking for a part-time contract or have any potential individualised needs, we’re looking for people who can have positive impact… We're always open to talking about how we can enable that to happen.

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FIND OUT MORE

Check out our Bangkok, Belfast, LA and London hub pages.

Click here for some podcasting with our co-founders.

Read our culture blog here.

Get social! Follow us on Linkedin at @ScreenCloud - Digital Signage, and on Instagram at @Lifeatscreencloud

Benefits

Unlimited annual leave

Remote-friendly working

Working from home fund

Flexible working hours

Pension scheme

Share in success scheme

Cycle to work scheme

Retail discounts

Enhanced parental leave

Personal development fund

Westfield Health cash plan

Free annual flu vaccine