Visitor Experience and Marketing Manager RSPB England - Flexible in England (Hybrid-WFH)

Job Description

We are looking for two experienced communicators with a passion for visitor experience to make up our Visitor Experience and Marketing team in England. Both roles will support visitor experience teams across our reserves, with this role leading on marketing and the other on interpretation and signage. If you would like to be considered for both roles, please let us know in your application. You only need to complete 1 application.

What is the role about?

This role will report to the Head of Communications, Marketing and Visitor Experience, RSPB England.

Aspects include:

• Work closely with our centralised Visitor Experience Consultancy team, to co-create RSPB visitor experience and events strategies and review impact.
• Implement relevant strategy and standards in England - through comms and marketing planning and delivery (marketing, promotion, social media, media, signage, interpretation) and by providing relevant insight and data.
• Contribute, as a key stakeholder, to building the overarching vision and masterplan for the visitor experience at each reserve
• Use each site’s vision, masterplan and interpretation plan to design and deliver communications.
• Be the point of contact for reserves in England for advice, direction and technical communication expertise. Support day to day digital communications needs of reserves teams – such as updating web pages and supporting social media activity.
• Support the England Communications Team to deliver their work with reserves – including managing reputational risks arising on reserves, spotting and maximising great stories and opportunities, communications planning and training.
• Building strong relationships with peers in our central, Scotland, Wales and Northern Ireland teams, to ensure consistency.
• Develop and deliver an annual programme of destination marketing for our reserves at an England level.
• Support reserve teams to develop and deliver annual programmes of marketing at reserve level – in some cases this may be an advisory role, in others a leading role, depending on the site.
• Work closely with our central Visitor Experience Consultancy team who deliver UK wide destination marketing.
• Manage and develop external relationships which help deliver destination marketing, particularly with relevant Destination Marketing Organisations (DMO’s) across England.
• Manage an England Marketing budget and have oversight of reserve spend for marketing in England.

You can be based anywhere in England, including in one of our RSPB England offices across the country or at home, but regular weekly travel will be a key part of the role visiting reserves and working with external stakeholders.

What we need from you

Essentials

• A passion for our work to secure nature’s recovery, and an understanding of how our communications work can help achieve that.
• Knowledge and experience of working with visitor attractions in marketing and / or interpretation.
• Experience developing visitor experience to increase footfall, particularly from a wider and more diverse audience.
• Experience of working with in house and / or external creative teams to brief, produce and deliver communications products, that are led by audience and data insight and industry best practice.
• Experience of managing projects, to deliver outputs to agreed costs and on time. Including monitoring and evaluation and budget management.
• The leadership skills to think strategically, influence and inspire others.
• Negotiation and problem-solving skills, with an ability to resolve conflicting priorities and co-ordinate approaches across teams.
• Excellent, creative verbal and written communication skills, including the ability to communicate complex topics simply and think from an audience led / customer service viewpoint.

Desirables

• In marketing and/or interpretation

Additional Information

This is a Permanent Full-Time role for 37 hours per week.

We are looking to conduct interviews for this position from 7th December. For further information please contact Rachel Evans, Head of Communications, Visitor Experience and Marketing, RSPB England rachel.evans@rspb.org.uk

As part of this application process, you will be asked to complete an application form including evidence on how you meet the skills, knowledge, and experience listed above.

The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.

Before applying for this role, we recommend reading through the candidate guidance notes attached to the top of this advert.