Customer Activation Manager

Job Description

Job Description:

The role is responsible for building and developing the shopper marketing capability to deliver best in class activations, bringing shopper centricity to our plans whilst being strategically aligned to the retailer agenda, internal priorities & OGSM. Key initiatives and deliverables of the role include the ownership of the UK rolling 18 month shopper marketing (instore & online) activation plan, management of UK Customer/channel budgets, comprehensive post campaign analysis and delivery of brand & Customer KPIs including brand penetration, market share, RSV, NSV, MAC uplifts & ROI.

The role will also require a high degree of internal collaboration across Marketing, Sales, Finance, Category & Commercial Strategy teams as well with marketing agencies. The role will also be externally facing with marketing & senior marketing managers as well as commercial teams.

What will be your key responsibilities?

• Ownership for UK activation plan –alignment, delivery & execution of the UK plan –including priority choices

• Ownership for the UK TRC budget –from agreeing allocation, to management/stewardship of the budget

• Ownership to define/design/deliver the content required for internal deployment meetings, and own the design & delivery of all external tool kits and selling materials

• Ownership to 3rdparty agency relationships

• Work with our agencies to develop shopper toolkits and execute bespoke customer solutions which contribute to the retailer’s own strategies

• Work cross-functionally with Sales, Marketing, Activity Management, Finance, Corporate Affairs and Supply to create and execute initiatives.

• Execute the Activity Plan with our customers, landing points of interruptions across the shopper journey to engage shoppers, instore and online.

• Evaluate executions with clear learnings and recommendations for future applications

• Champion value creation within customer marketing

What can you expect from Mars?

• Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.

• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.

Salary: £47,000 - £55,000

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.