Product Marketing Manager


A little flex time

Employment type
Full time

Product Marketing Manager

Working at Ito World

We’re a mission-driven and diverse team of 95+ people from over 18 countries with a passion for technology and transportation. We’re interested in talented, curious people that share our mission and love data as much as we do.

What we do

At Ito World, we solve transportation challenges across the globe for millions of travellers every day by delivering real-time transit data feeds to journey planners and a platform for transit authorities and operators.

Our clients include Google, Apple, Microsoft and public sector organisations such as the Department of Transport and Transport for West Midlands.

Following a sustained period of growth, and international expansion, we're now looking for a technically competent, first-class communicator to become Product Marketing Manager to support Ito’s next phase of growth, as we launch new product features and enter new international territories.

The role

Joining Ito as our first, full time marketing hire, you’ll be responsible for developing authoritative and credible content to educate our transit agency, operator, city and authority customers about our Ito Transit Hub technology and products.

We’re looking for someone who has a strong communications background and a high level of technical aptitude. You’ll be responsible for developing education-orientated content like whitepapers, website copy, new feature releases, case studies and testimonials, and create opportunities for in-person webinars and other speaking events.

You’ll be the bridge between the Product team and Sales team, also working closely with our Customer Success, Engineering and Design teams who’ll provide the supporting evidence, use cases and technical information via detailed product marketing briefs.

With experience in a similar role, in a business that’s experienced high growth , you’ll have the flexibility, extensibility and playbook to be able to adapt and grow in the role, and respond to the demands of each growth stage of our business. The ideal candidate will be someone that can lead on product marketing, and has the knowledge and experience to oversee the development of Ito’s brand.

Working initially as an individual contributor, and with the remit to build Ito’s marketing function, you’ll be prepared and willing to roll up your sleeves to get things done. We’re looking for someone with the experience and track record to know when to bring in external agency expertise and identify when to make the next marketing hire.

This is a fabulous opportunity for a talented and ambitious marketing person to make a huge impact in helping to deliver Ito’s mission . Your work will help reduce pollution and congestion in cities around the world by encouraging the use of shared and sustainable transport options.

Ito World has a flexible and remote working culture and will consider applicants that may want to work fully remote from anywhere in the UK. We also have an office in Cambridge to accommodate those who prefer to work onsite / hybrid.

What you'll do

Reporting into the Senior Management Team, you will:

  • Understand user and client needs to create personas, positioning, and messaging
  • Understand our sales process and route-to-market plan, and develop a communication strategy and marketing plan to support our commercial goals
  • Use product marketing briefs to develop convincing, credible and authoritative messaging to our customers and prospects
  • Create engaging content, including web pages, videos, case studies, press releases, webinars and other education-based product resources
  • Select and source marketing agency partners to deliver content and messaging to our customers and prospects in the UK and internationally
  • Work closely with the product and sales teams to understand and convey our product USPs relative to our competitors
  • Work alongside product, engineering, customer success and sales throughout the product development lifecycle
  • Collaborate with our customers’ marketing teams to develop joint messaging, content, events and marketing opportunities
  • Develop Ito’s brand to support our expansion into new geographical territories and help attract the best talent to come and work for us

What you'll need to have

  • 5+ years experience in a similar technical Product Marketing role selling software to B2B and/or B2G audiences
  • Prior experience and a demonstrable track record in communications and content development, either in product marketing, brand or corporate marketing or consulting
  • Ability to understand and convey technical information in a non-technical manner
  • Strong interpersonal skills with the ability to thrive in a cross-functional team environment
  • Experience with marketing technology and common marketing concepts
  • Strong project management and problem-solving skills
  • Self-starter, detail-oriented; able to successfully manage multiple priorities with guidance from leadership
  • Degree in business, marketing, or related field (Master’s preferred)

What is also desirable

  • An interest in or passion for sustainable causes, like public transport
  • Experience of working in a start-up or scale-up environment

What we offer

  • Flexible & remote working to suit all lifestyles and life stages.
  • Enhanced pension and health insurance after 2 years' service.
  • Life Assurance.
  • 25 days + bank holidays as standard.
  • Flexible Public Holidays - option to swap up to 5 UK public holidays to celebrate the festival of your choice. Choose an alternative day that fits your personal values, beliefs or celebration calendar better.
  • New parents take a day off to celebrate your child’s first birthday.
  • Enhanced parental leave policy.
  • Wellbeing and employee assistance programme.
  • Cycle to work scheme subject to eligibility.
  • Free bike repair service for those that commute by bike.
  • Regular team lunches and team socials.

Equity, diversity and inclusion at Ito World

At Ito World we believe diverse perspectives make for a better company and better products too. We strongly encourage applications from underrepresented groups and are committed to equality and inclusivity in our hiring processes and company culture.

By submitting this application you agree to Ito World retaining your personal data on a "legitimate interest" basis. For further details see our privacy statement.

Apply now


A little flex time