3–4 days per week at home

Core hours 11 - 3

Dog friendly

Employment type
Full time

About Impression

We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. As we embark on our 8th year of accelerated growth we’re looking for experienced SEO Lead to drive the agency forward.

Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential.

Recognising that we are a part of something much bigger, we’re on a mission to use business as a force for good. We’re actively committed to creating a positive impact for our people, planet and community.

The Role

Are you an experienced SEO with proven team leadership skills? Thanks to some exciting client wins and some big growth plans for the year to come, we're looking for an ambitious, enthusiastic and hardworking SEO Lead to join our team, and help support the continued development and growth of Impression’s SEO offering.

This is an excellent opportunity to carve out a name for yourself at an award-winning digital marketing agency while working with like-minded and experienced search engine specialists.

The SEO Lead role sits within the SEO department and is responsible for devising and executing strategies for more complex/higher value accounts across Impression’s client portfolio while also managing a team of direct and indirect reports.


We're looking for someone with an in-depth strategic understanding of SEO across all its facets, a team player and someone who is constantly pushing the boundaries of best practice. Given the senior nature of this role, we are looking for candidates with established team leadership and stakeholder management experience.

Whilst we typically expect candidates to have a minimum of 5+ years experience in an SEO-specific role for this application, successful candidates will be chosen based on skill and track record.

To be considered for the SEO Lead role at Impression, you will need to:

  • Have demonstrable experience in creating and managing successful SEO campaigns across national and international markets, particularly for more complex or higher value businesses/accounts
  • Strong commercial awareness, using performance and activity reporting to demonstrate tangible ROI for clients while working within each client’s business model
  • Excellent stakeholder management experience and the ability to build strong and lasting relationships with clients
  • Have experience communicating SEO strategy to senior business stakeholders within a diverse range of verticals
  • Have a developed understanding of the role organic search can play within broader digital strategy
  • Demonstrate the highest standards of line management, being a champion for your team, encouraging growth and inspiring those around you
  • Experience managing delivery teams and delegating work effectively

You're potentially well suited to this role if:

  • You have proven experience in managing and delivering SEO strategy for more complex/higher value accounts/businesses
  • You have proven experience in supporting, mentoring and line managing others in the delivery of SEO strategy
  • You want to work in a collaborative, creative and fast-paced environment
  • You have a demonstrable track record of delivering high-quality work and outstanding results
  • You have excellent communication, organisation and presentation skills

Desirable experience

  • Agency experience is highly beneficial for this role
  • Experience across a number of verticals and industry segments, including lead generation and e-commerce will aid your application
  • Having language skills is an advantage, but not essential

Core Responsibilities

  • Effectively manage a portfolio of key SEO clients, utilising the wider team to deliver high-quality strategies across multiple markets that deliver tangible results and ROI
  • Work collaboratively with other channel owners within the business to deliver integrated strategies and identify opportunities to expand the scope of existing projects
  • Work with our Head of SEO to help manage resourcing, recruitment, process improvement, new business pitches and training
  • Direct line management of team members, including Senior Strategists, Strategists, Executives and Analysts, while also indirectly overseeing other teams across the department.
  • Establish yourself as a thought leader both within the agency and externally. This will include developing training materials and educating our existing team and will extend to supporting Impression’s marketing efforts though tactics such as blogging and white paper creation

What makes us different?

We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. Alongside our amazing culture, here's what else makes us standout as a great employer:

  • Competitive salary – verified by an external salary benchmarking company £53,000-£61,000 DOE
  • Flexible working options - as per ways of working charter
  • Private medical insurance with access to EAP
  • Enhanced sick pay - 8 weeks full pay, 8 weeks half pay in 12 month period
  • Access to HelloSelf, a virtual therapy platform
  • Enhanced parental leave
  • 28 days annual leave, plus bank holiday
  • Life leave – when something unexpected happens in your life and you need some paid leave
  • Pregnancy loss and parental bereavement leave
  • Compassionate leave
  • Eye-care vouchers
  • Opportunity to save on and spread the cost of new tech through Techscheme
  • Budget for books, tools and software
  • Tea and coffee, drinks fridge and fruit deliveries
  • A full social calendar with a budget per person and 1 social event per month
  • Summer and Christmas party (off-site)
  • Chance to attend national and international conferences
  • Top Apple equipment to use at work
  • Savings on bikes and accessories through Cyclescheme
  • Perkbox membership
  • Contributory pension scheme
  • The usual agency stuff – office dogs, drinks fridge, ping pong and foosball

Diversity, Equity & Inclusion

We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.


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Digital Marketing & Branding
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3–4 days per week at home

Core hours 11 - 3

Dog friendly