3–4 days per week at home

Core hours 11 - 3

Dog friendly

Employment type
Full time

About Impression

We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. As we embark on our 8th year of accelerated growth we’re looking for a Digital PR Executive to help drive the agency forward.

Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential.

Recognising that we are a part of something much bigger, we’re on a mission to use business as a force for good. We’re actively committed to creating a positive impact for our people, planet and community.

The Role

Impression is a multi award winning digital marketing agency with clients across the globe. Thanks to some exciting new client wins, we're looking for a digital PR executive to join our growing team and support us in the delivery of creative, newsworthy, audience building PR campaigns.

You're ideally suited to this role if you:

  • are passionate about PR
  • want a job that is highly creative
  • enjoy collaborating with other passionate people
  • love having new and different ideas
  • regularly read and watch the news and have a passion for following local, national and global events
  • are interested in trends and what people talk about
  • want to learn from some of the best in the industry

As a digital PR executive, you will support the digital PR strategists in the delivery of digital PR strategies, with work including:

  • Assisting in link auditing tasks such as backlink analysis and competitor link reviews
  • Writing press releases and thought leadership style articles
  • Analysing data with a view to creating ‘news from nothing’
  • Gathering comments and opinions as assets to share with the media
  • Supporting in the development of creative campaign ideas
  • Building outreach lists and engaging in journalist relationship activities
  • Supporting in outreach activity with the goal of getting our content placed in relevant target publications and websites
  • Reporting back to the digital PR specialists
  • Contributing to the wider Impression business marketing goals, including regular blogging and delivery of ‘lunch and learn’ sharing sessions
  • Self learning to ensure you’re always up to date on the industry and inspired by other creative PR campaigns
  • Ongoing involvement in on page SEO training and a passion for keeping up to date with the latest in search engine optimisation techniques (especially regarding links)
  • Supporting client comms
  • Supporting client strategy building
  • Helping to prepare and supporting delivery of pitches to new prospects


We're looking for someone with a passion for PR and a hunger to excel in this exciting role.

To be considered for the digital PR executive role at Impression, you will need to:

  • Demonstrate a good understanding of the role of digital PR in the wider marketing landscape
  • Have experience in PR, digital PR or journalism
  • Be passionate about the media and storytelling
  • Thrive in a creative, fast paced environment
  • Have excellent copywriting skills
  • Agency experience advantageous but not essential

Not ticking all the boxes? Don't worry, here at Impression we promote a culture of learning and development so we'll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements but at Impression we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.

What makes us different?

We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. Alongside our amazing culture, here's what else makes us standout as a great employer:

  • Competitive salary – verified by an external salary benchmarking company, £23,500
  • Flexible working options - as per ways of working charter
  • Private medical insurance with access to EAP
  • Enhanced sick pay - 8 weeks full pay, 8 weeks half pay in 12 month period
  • Access to HelloSelf, a virtual therapy platform
  • Enhanced parental leave
  • 28 days annual leave, plus bank holiday
  • Life leave – when something unexpected happens in your life and you need some paid leave
  • Pregnancy loss and parental bereavement leave
  • Compassionate leave
  • Eye-care vouchers
  • Opportunity to save on and spread the cost of new tech through Techscheme
  • Budget for books, tools and software
  • Tea and coffee, drinks fridge and fruit deliveries
  • A full social calendar with a budget per person and 1 social event per month
  • Summer and Christmas party (off-site)
  • Chance to attend national and international conferences
  • Top Apple equipment to use at work
  • Savings on bikes and accessories through Cyclescheme
  • Perkbox membership
  • Contributory pension scheme
  • The usual agency stuff – office dogs, drinks fridge, ping pong and foosball

Diversity, Equity & Inclusion

We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.


Strictly no recruitment agencies.

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Digital Marketing & Branding
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3–4 days per week at home

Core hours 11 - 3

Dog friendly