3–4 days per week at home

Core hours 11 - 3

Dog friendly

Employment type
Full time

We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. As we embark on our 8th year of accelerated growth we’re looking for experienced Digital PR Executive to drive the agency forward.

Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential.

Recognising that we are a part of something much bigger, we’re on a mission to use business as a force for good. We’re actively committed to creating a positive impact for our people, planet and community.

Our Digital PR team is an integral part of our business. Working alongside our SEO and PPC teams, our digital PR specialists are responsible for the generation of newsworthy content which will appeal to our clients' target audiences as well as gaining media coverage.

We’re currently looking for a Digital PR Executive to join our team and contribute to our ongoing evolution and success.

As a digital PR executive, you will support the digital PR specialists and SEO strategists in the delivery of their strategies, including:

  • Assisting in link auditing tasks such as backlink analysis and competitor link reviews
  • Conducting keyword research and working closely with the SEO strategists to identify new opportunities for our clients
  • Writing press releases and thought leadership style articles
  • Analysing data with a view to creating ‘news from nothing’
  • Gathering comments and opinions as assets to share with the media
  • Supporting in the development of creative campaign ideas
  • Building outreach lists and engaging in journalist relationship activities
  • Supporting in outreach activity with the goal of getting our content placed in relevant target publications and websites
  • Reporting back to the digital PR specialists and SEO strategists on digital PR results
  • Contributing to the wider Impression business marketing goals, including regular blogging and delivery of ‘lunch and learn’ sharing sessions
  • Self learning to ensure you’re always up to date on the industry and inspired by other creative PR campaigns
  • Ongoing involvement in on page SEO training and a passion for keeping up to date with the latest in search engine optimisation techniques (especially regarding links)


We're looking for someone with a passion for PR and a hunger to excel in this exciting role.

To be considered for the digital PR executive role at Impression, you will need to:

  • Demonstrate a good understanding of the role of digital PR in the wider marketing landscape
  • Share campaigns you've been involved in or seen from the industry and explain what you liked and why they worked well
  • Have experience in SEO, PR or another relevant role
  • Be skilled in managing your own workload and delivering to an exceptional standard
  • Have excellent copywriting skills
  • Agency experience advantageous but not essential

What makes us different?

We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work®. Alongside our amazing culture, here's what else makes us standout as a great employer:

  • Competitive salary – verified by an external salary benchmarking company- £23,500 DOE
  • Flexible working options - as per ways of working charter
  • Private medical insurance with access to EAP
  • Enhanced sick pay - 8 weeks full pay, 8 weeks half pay in 12 month period
  • Access to HelloSelf, a virtual therapy platform
  • Enhanced parental leave
  • 28 days annual leave, plus bank holiday
  • Life leave – when something unexpected happens in your life and you need some paid leave
  • Pregnancy loss and parental bereavement leave
  • Compassionate leave
  • Eye-care vouchers
  • Opportunity to save on and spread the cost of new tech through Techscheme
  • Budget for books, tools and software
  • Tea and coffee, drinks fridge and fruit deliveries
  • A full social calendar with a budget per person and 1 social event per month
  • Summer and Christmas party (off-site)
  • Chance to attend national and international conferences
  • Top Apple equipment to use at work
  • Savings on bikes and accessories through Cyclescheme
  • Perkbox membership
  • Contributory pension scheme
  • The usual agency stuff – office dogs, drinks fridge, ping pong and foosball

Diversity, Equity & Inclusion

We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.


Strictly no recruitment agencies.

Application Deadline

July 31st 2022

Apply now
Digital Marketing & Branding
View company profile

3–4 days per week at home

Core hours 11 - 3

Dog friendly