3–4 days/week at home

Core hours 11–3

Dog friendly

Job Description

About Impression

We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. As we embark on our 8th year of accelerated growth we’re looking for a CRO Specialist to help drive the agency forward.

Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential.

Recognising that we are a part of something much bigger, we’re on a mission to use business as a force for good. We’re actively committed to creating a positive impact for our people, planet and community.

The Role

Looking to take the next step in your CRO career or gain more CRO experience? We are looking for a CRO specialist with experience to join our growing CRO team to deliver for clients and support the department head in continuing to grow the department. This role will have ownership of end to end client strategy, delivering results while providing a great experience for our clients.

We can provide a great career path, as the department grows there will be opportunity to move up to more senior levels with the CRO team.

Responsibilities include:

  • Own the CRO strategy for a portfolio of clients, with support from the senior CRO specialist and department head.
  • Drive delivery of CRO campaigns, using the supporting team effectively to get amazing results for our clients and working hands-on where appropriate.
  • Create hypotheses from research on how our clients web sites can be improved through A/B or User Testing.
  • Work closely with our outsourced web developers and designers in the development of a/b tests.
  • Provide clients and stakeholders with timely regular campaign/test reports.
  • Work with client teams across SEO, PPC, PR, Analytics internally or client-side to understand and agree clear campaign KPIs, using CRO strategy to help meet clients business goals.
  • Maintain / build on your own profile as a CRO expert through social media.
  • Regularly contribute to the marketing of Impression's services through long-form written content and/or speaking engagements to evangelise the business, work and CRO service.

To be considered for the CRO Specialist role you will need to meet the following criteria:

  • Demonstrate previous successful tests based on a structured data and hypothesis-led approach, with rationale.
  • Have a working knowledge of at least one A/B testing platform; VWO, Google Optimise, Optimizely, Convert, AB Tasty or similar.
  • Have high level Google Analytics knowledge and ability to deep dive and analyse data
  • Experience using DataStudio to generate reports.
  • Have exceptional client management skills and be able to tell us how you deliver great experiences.
  • Have a demonstrable expert level of experience in Microsoft Excel or Google Sheets (Impression uses Google Sheets and Google Suite).
  • Be a demonstrable team player, capable of building relationships across teams at all levels
  • Have demonstrable experience managing multiple, sometimes conflicting, deadlines.
  • Communicate your passion for Conversion Rate Optimisation, going above and beyond when required.

Not ticking all the boxes? Don't worry, here at Impression we promote a culture of learning and development so we'll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements but at Impression we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.

What makes us different?

We are proud to be recognised by:

- “Flexa 100” Most Flexible Companies to work for

- A Great Place to Work®

- B Lab UK Certified B Corp®

- Our Glassdoor reviews, scoring 4.8/5 by our employees

Alongside our amazing culture, here's what else makes us standout as a great employer:

  • Competitive salary – verified by an external salary benchmarking company £27,500-£29,500 DOE
  • Flexible working options - as per ways of working charter
  • Private medical insurance with access to EAP
  • Enhanced sick pay - 8 weeks full pay, 8 weeks half pay in 12 month period
  • Access to HelloSelf, a virtual therapy platform
  • Enhanced parental leave
  • 28 days annual leave, plus bank holiday
  • Life leave – when something unexpected happens in your life and you need some paid leave
  • Pregnancy loss and parental bereavement leave
  • Compassionate leave
  • Eye-care vouchers
  • Opportunity to save on and spread the cost of new tech through Techscheme
  • Budget for books, tools and software
  • Tea and coffee, drinks fridge and fruit deliveries
  • A full social calendar with a budget per person and 1 social event per month
  • Summer and Christmas party (off-site)
  • Chance to attend national and international conferences
  • Top Apple equipment to use at work
  • Savings on bikes and accessories through Cyclescheme
  • Perkbox membership
  • Contributory pension scheme
  • The usual agency stuff – office dogs, drinks fridge, ping pong and foosball

Diversity, Equity & Inclusion

We're listening and we're learning.

We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.


Strictly no recruitment agencies.

Company benefits

Open to part-time employees
Open to job sharing
Enhanced maternity leave
Enhanced paternity leave
Pregnancy loss leave
Enhanced Sick Pay with access to free therapy appointments via HelloSelf
Private medical insurance
28 Days Holiday
Life Leave - discretionary leave for Moving House, a New Pet or supporting `family or friends with a difficult situation.

The FlexScore® is the result of a rigorous 2-step verification of a company’s flexibility

First we assess the flexibility options Impression provides and then we anonymously survey a statistically significant proportion of their employees to make sure Impression is as flexible as they say they are. Our assessment is based on the six key elements of flexibility: location, hours, autonomy, benefits, role modelling and work-life balance.

We ask the hard questions so you don’t have to.

Working at Impression

Company employees


Gender diversity (male:female:non-binary)


Office locations


Hiring Countries

United Kingdom
What employees are saying

"I joined this summer after graduating from university, and everyone is very positive about working here. Everyone has been friendly and helpful since I started. The company really cares about how their people feel and give new starters the flexibility to learn at their own pace. I really believe that Impression is a great company trying to work as ethically as possible. Furthermore, since I began working here, the Head of People has already hosted a number of events to get our input on benefits, and has altered working hours. It's been very positive!"

Anonymous Impression Employee

Awards & Achievements
Most flexible Consultancy & Agency companies

Most flexible Consultancy & Agency companies

Industry awards 2022