Category Executive

Job Description

Hey! We're Huel, and we're pleased to meet you 👋

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new Category Executive position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

The role

In the past 52 weeks, we've achieved £54m RSV on Nielsen, with 60% YoY growth driven by our flagship Huel RTD range. As one of the fastest-growing brands in the Protein & Sports Nutrition category, we’ve expanded our offering with innovative launches, including Black Edition Ready to Drink, Daily A–Z Vitamin Drinks, and Complete Nutrition Bars.

Now spanning four categories with more retail-ready NPD planned for FY25 and beyond, we’re aiming to scale our retail business to £100m+ in the next few years. To help drive this growth, we’re hiring a new Category Executive. Here’s what you’ll be doing:

• Conduct in-depth analysis of sales data, market share and key performance indicators to monitor the success of category initiatives and provide actionable insights
• Develop tools to track the performance of new product ranges and create supporting materials for key account teams
• Support in analysing market trends, customer behaviour and competitor performance to develop strategies for category growth
• Drive the development of consumer and shopper insights for the Protein Bars & Energy Drinks categories, contributing to the long-term retail category vision
• You'll have your finger on the pulse and monitor industry trends and market insights, understanding macro trends to influence our retail strategy and guide theirs.
• Collaborate with brand teams by delivering market data and insights to influence NPD strategies and decisions
• Provide insights and data to support the creation of NPD sell-in decks to unlock distribution gains and new retailers
• Opportunity to take ownership of a Huel range, developing insights, and expertise and fostering engagement with external retailers to drive category growth

Click HERE to read a detailed job description.

What we're looking for in you

We’re looking for new Hueligans who thrive in a high-performance environment and are driven by an unwavering pursuit of excellence. We want individuals who aren’t afraid to think outside the box and hold themselves accountable. If you’re excited about setting ambitious targets and believe that extraordinary results come from innovative thinking and strong teamwork, you’ll be a perfect fit for life at Huel

• Previous experience in category management, trade marketing, sales or 1-2 years work experience in data analysis
• Passionate about Huel and super excited about the prospect of driving growth over the coming few years.
• A detail-oriented, data-savvy individual who is passionate about consumer insights and market trends.
• Confident with raw data, Excel & Powerpoint. You can build pivots, charts and reports from scratch.
• Familiarity with tools such as Nielsen is preferable.
• Strong analytical and problem-solving skills with the ability to turn data into actionable recommendations.
• Strong communication and collaboration skills to work cross-functionally with teams and external stakeholders.

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

🕖 Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.

🌴 30 days annual leave PLUS bank holidays

🥤 Free Huel to keep you going

🏖️ 2 weeks a year to work remotely from anywhere! One week in the Summer and one week at Christmas

🐾 Dog friendly

🙋 Paid Volunteering Days

🏋️ Free on-site gym with free classes, and we will give you your own nutrition plan

🧠 Free 1-on-1 therapy provided by Self-Space.

🏥 Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary

⚡ Electric Car Scheme with onsite charging

🚴Cycle to Work Scheme

🤰 Enhanced Family Leave

👪 Workplace Nursery Scheme

🎓 Huel Academy

💸 Paid Employee Referral Scheme

🎉 Biannual events to celebrate success - Have you heard about Huelchella?

We are Hueligans

We know that diversity isn't just important; it’s essential, and it makes us stronger. We're all about embracing our differences, celebrating what makes us unique, and bringing together Hueligans from all walks of life.

Whilst we all share the 7 values of Huel, it’s our individual differences that truly enhance our culture of belonging. We seek out Hueligans from around the world, encouraging authenticity, diverse views, and fresh ideas to create products that our global customers love.

Meet our teams here.