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HEINEKEN UK

Customer Development Executive - HEINEKEN - Central & Greater London

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Job Description

Customer Development Executive – Central & Greater London

Function: On-Trade
Location: Field Based – Central & Greater London

Salary: C£35,000 base depending on experience, plus full benefits listed below.
Contract: Permanent

Closing Date: 11th February 2025

As the nation’s leading pub, cider and beer company and the name behind a host of brilliant brands, we’re looking for equally brilliant people to help us on our journey to building a better future.

There’s so much more to HEINEKEN than meets the eye and right now, we’re looking for a Customer Development Executive covering the Central & Greater London region!

About the role
Reporting to the Customer Development Director, this exciting role involves dynamic collaboration with team members and influential stakeholders. You’ll support the achievement of developing a profitable market share and increasing the availability & appeal of our brands to consumers. The core of the role focuses on driving incremental net distribution by retaining the current brand footprint and unlocking incremental opportunities, ensuring that our iconic beers and ciders find their way to consumers through the best pubs and bars in the region.

The Customer Development Executive will activate key brand platforms, campaigns and events across relevant outlets in the patch. You’ll work closely with our national and indirect team to deliver tactical activity in current accounts and help execute new opportunities.

Relationships here are key and you’ll need to develop and maintain a high profile within your geography by building a strong network of customers and contacts with regular meetings to build a continuous pipeline of new opportunities. And, with quality never far from our minds, you’ll lead conversations with your customers to ensure that every consumer has an exceptional experience.

So, what will you be doing? Here’s some of the key accountabilities;

  • Prioritising calls to strategically important accounts, spending time where maximum impact can be gained.
  • Sell our iconic brand propositions to outlet decision-makers with passion – ensuring alignment with the outlet type and brand positioning.
  • Identify appropriate outlets for marketing activity and deliver brilliant execution of promotional campaigns.

We sponsor some fantastic events that you may have heard of, such as the UEFA Champions League, Champion’s Cup Rugby, UEFA Women’s Euros and Formula 1. Plenty to get involved in!

Who we’re looking for
This role is fast-paced and requires flexibility in its approach. You’ll need to adapt your selling style and tools according to the customer and channel. This can be done by building quick, quality relationships with customers.

We need someone with a real passion for brands, able to story tell and discuss our portfolio with the enthusiasm it deserves.

If you have;

  • Excellent communication skills and strong interpersonal skills with the ability to get on with people from all walks of life
  • An appetite to learn and grow
  • Experience of delivering against targets
  • Brand selling experience
  • Commercial acumen and negotiating skills


Experience in pubs and beer isn’t essential for this role and we actively encourage people with a passion for excellence in execution in any industry to apply!

Our Benefits
As part of the team, along with your salary, you’ll also receive;

  • An annual bonus
  • Company Car (a full UK drivers licence is required for this role)
  • Meal and Broadband Allowance
  • Company funded Private Medical Healthcare
  • Double matched pension (up to 10%)
  • 35 days holiday
  • A monthly case of our delicious ciders and beers! (low and no alcohol options available)
  • Comprehensive Opportunities to develop.


You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.

The application
If you like what you’ve read and are ready to brew a better career with us, let’s get going! We may close vacancies early where we receive lots of applications, so don’t delay!

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us at recruitment@heineken.co.uk.

You might feel that you don’t meet every single requirement for this role, and that’s okay – we all need the opportunity to develop and untap our full potential. If this advert’s piqued your interest, we’d encourage you to submit an application rather than ruling yourself out. You never know – you may be exactly what we’re looking for!

Who we are
We’re the world’s most international brewer and the name behind a host of brilliant beers and ciders, from Birra Moretti, to Strongbow, to Cruzcampo and many more.

It’s a fantastic time to join us. We’re leading the way in low and no alcohol innovation, pioneering new technologies to meet our ambitious environmental goals and investing in our pubs to keep them at the centre of their communities.

When you join us, we’ll back you to reach your full potential. You’ll enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive.

If you want to hear more about life at HEINEKEN from our colleagues, head over to LinkedIn and check out the hashtag #LifeatHEINEKENUK.

There’s no better place to untap your future. Join us, and brew a better career.

Company benefits

Some benefits may be based on employee contributions or may change depending on the role. Some of our benefits are also treated as a 'benefit-in-kind' for tax purposes – we're more than happy to share full details when you apply.

Enhanced pension match/contribution – we'll double match your contributions up to 10% of salary
Health insurance – we pay your annual premium (this is a taxable benefit that's not available to colleagues on negotiated terms) and you can also choose to cover your partner and/or your children at preferential rates
Life assurance – subject to policy terms
Company freebies – choose from our great selection of beers and ciders each month for free!
Annual bonus – depending on your role, you'll be aligned to a bonus or incentive scheme
Adoption leave
Carer’s leave
Charity donation scheme – make your donations go further through the UK's biggest payroll giving scheme
Critical Illness Insurance – comprehensive cover for you and your family which pays a tax-free lump sum if any of you fall ill, and your illness is covered
Cycle to work scheme
Dental coverage – Bupa Dental Insurance
Employee discounts
Enhanced maternity leave
Financial coaching – independent and confidential access to coaching
Gym membership – get fit at over 3,600 private and public clubs across the UK
Health assessment – get peace of mind with a health assessment
Shared parental leave
Technology Loan – choose the latest tech up to the value of £1,800 and spread the cost over 12 months
Travel insurance
Pregnancy loss leave
Family health insurance
Electric vehicle charging unit loan – spread the cost of installing a charging unit at your home
Restaurant discounts – make your money go further with discounts at over 10,000 restaurants
Coffee discounts – get discounts at thousands of coffee shops across the UK
Will writing – protect your loved ones' inheritance with a will

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Working at HEINEKEN UK

Company employees

2100

Currently Hiring Countries

United Kingdom

Office Locations

We also offer some field-based or remote roles across the UK. We’ll always provide location information in our job descriptions, but feel free to speak to your hiring manager for more information.