Brand Manager

Job Description

Brand Manager

Function: Marketing

Location: London-based – a mix of office & home working

Salary: £51,000 - £59,000 plus benefits listed below

Contract: Permanent

Closing Date: Friday 6th February

Are you ready to take the helm of one of our beer brands, and make your mark in the dynamic world of beers? We’ve got an opportunity for a passionate and creative Brand Manager to drive growth, innovation, and engagement. This is your chance to blend strategic thinking with bold ideas, shaping campaigns that resonate with consumers and elevate brand presence in a competitive market.

The Role

Our Brand Managers are the driving force behind our success, combining sharp consumer insight, commercial acumen, and exceptional relationship-building skills to create impactful marketing campaigns where it matters most—at the point of sale. They play a key role in shaping brand and customer business strategies, collaborating seamlessly with cross-functional teams and agency partners to deliver results that not only meet but exceed expectations

Some of the role’s responsibilities include:

• Strategic Thinking / Analysis and Insight

• Utilising reports by interpreting consumer and customer data to make recommendations for actions to enhance performance

• Brand Execution

• Drive brand and customer strategy by analysing market trends, identifying growth opportunities, and executing initiatives across product innovation, distribution, and pricing.
• Play a key role in shaping integrated communications strategies, leveraging consumer insights and collaborating with the wider brand team to deliver impactful and consistent campaigns across ATL and BTL channels.
• Drive commercial success by aligning with channel partners, designing strategic business plans, and recommending budgets to maximize ROI and achieve annual growth targets.

• Cross Functional Working

• Work closely with local partners and key stakeholders to align, monitor and evaluate marketing activities, whilst regularly liaising with our global teams to align, influence and co-create marketing activities.

• Agency Management

• Develop and maintain strong relationships with external agencies to ensure delivery of agreed campaigns, ensuring budget and time specifications

The Candidate

We’re looking for an individual with a minimum of 4 years experience working on large-scale brands where a high level of pace and agility is required. With a big brand, comes a big budget and ambitious targets, so we’re looking for someone who can flex and multitask in order to deliver best-in-class consumer experiences.

A large part of the role will involve large, multi-stakeholder projects across HEINEKEN, customers and agencies, so cross-functional project management experience is a must.

Some other experience you may have:

• Good understanding of principles and practices behind marketing methods and strategies
• Ability to undertake value-adding marketing analysis
• Detailed knowledge of corporate standards relating to own area of work

We embrace learning and growth, and there is scope to develop in this role. You are also likely to bring experiences that enhance this role that are not listed above, therefore not every box needs to be ticked when it comes to experience or skill sets.

We currently operate a hybrid working framework which allows us to capture the benefits of both working in the office and at home. For full-time roles, we work a minimum of 3 days in the office, a Tuesday and Thursday are for all, with the third day being defined by the colleague.

Our Benefits

As part of the team, along with your salary you’ll also receive;

• Annual bonus

• Company funded Private Medical Healthcare

• double matched pension (up to 10%)

• 35 days holiday

• A monthly case of our delicious ciders and beers!

• Comprehensive Opportunities to develop.

You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.

The Application

If you like what you’ve read and want to explore this opportunity further, please apply as soon as possible. We may close vacancies early where we receive significant numbers of applications, so don’t delay!

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us as recruitment@heineken.co.uk.

In all likelihood the ideal candidate for this role won’t meet every single requirement in this advert, in fact we all need the opportunity to grow and develop in role. We understand some applicants are less likely to apply to jobs unless they feel they meet every single qualification.

The team at HEINEKEN would encourage you to submit an application if the advert has piqued your interest rather than ruling yourself out based on any self-limiting beliefs. You never know, you may be exactly what we’re looking for!

Who We Are

We’ve 150 years of brewing history and are proud of this legacy. Yet we’re sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential.

Apply today to discover Your Future, Untapped.