Marketing Communications Specialist

Job Description

About you:

• You’re a demand-driven marketer who understands the role of marketing in the modern customer journey

• You are an excellent communicator, who has a passion for creating persuasive and personalised messaging for the right audience

• You will be responsible for delivering marketing messaging for multiple channels in a clear and consistent way that will nurture prospects from awareness to evangelism

• You’ll use your digital marketing skills to plan and execute campaigns and reach our audience using owned and paid media including paid ads, SEO and social media. You’ll then educate and nurture them using automation, personalisation and account-based marketing.

• This role is critical to new business sales for Filtered and to bringing better learning to people and organisations around the world.

Key responsibilities:

• Plan, deliver and report on agile tactical marketing campaigns to supplement wider team activity

• Create marketing messaging that is consistent across multiple channels

• Manage and optimise paid media channels including PPC and paid social

• Lead and improve our SEO capability to build a sustainable competitive advantage

• Optimise conversion rates across owned media through A/B testing

• Monitor lead qualification and manage nurturing campaigns, working closely with the business development team

Key skills in order of priority:

• Excellent writing skills

• Research

• Campaign planning

• Demand generation

• Paid advertising

• SEO

• CRM (Hubspot is a plus)

• Learning/education experience is a plus

• Marketing analytics

Traits/What we’re looking for:

• Interested in problem-solving

• Enjoys working collaboratively

• Able to employ multiple channels to achieve a goal

• Curiosity

• Experience thriving in a start-up environment

• Have and show integrity; expect trust and be respectful towards everyone

• Learn and enjoy learning

• Be a lot more open than closed

Location & hours:

This is marked as a full-time role. In practice, we can offer some flexibility around hours.

Many colleagues are remote, but this role would benefit from regular contact with the UK-based Leadership Team, so we expect you’re:

• Probably UK-based (with right to work in the UK), or a close timezone.

• Able to meet in London at least once a month (flexible).

• With the option to work remotely for a few months of the year if you choose.

• We moved out of our London (Shoreditch) office over the pandemic, and currently meet up in co-working spaces regularly. We are considering whether to establish a permanent office again in future.

Compensation:

We offer a competitive salary and benefits package - private healthcare, life insurance, mental health support, pension, remote working provision, enhanced maternity and paternity leave, 25 days holiday and bank holidays, and a personal development budget.

Diversity & Inclusion:

We care deeply about making Filtered an inclusive and diverse place to work. We encourage applications from all demographics and backgrounds to maximise the capability and neurodiversity of the team. We don’t make decisions based on gender, class, ethnicity, sexual orientation or any other personal characteristics which are unrelated to the role. We understand that everyone has different lifestyles and we accommodate flexible working to make sure you are as productive and happy as you can be (see Location & hours).

Our hiring process reflects that, and all applications are blind reviewed based purely on the strength of candidate responses.

What are you waiting for?