Senior Consumer Insights Manager

Job Description

NEW GUARDS GROUPNew Guards Group is the home to 9 international luxury brands: Marcelo Burlon County of Milan, Off-White c/o Virgil Abloh, Palm Angels, Unravel Project, Heron Preston, Alanui, Kirin Peggy Gou, Opening Ceremony, and Ambush. We work with the understanding that fashion and luxury can be different: community-based, quality-driven, collaborative, truly global, and quick. Our brands and products stem from creative and managerial innovation and the philosophy of Made in Italy. We're redefining the way luxury is conceived, communicated, and shared. Where others see limits, we see goals.
NGG is part of the FARFETCH Group and recently created a spin-off business NGGH++ that will be a growth accelerator and an incubator of new ideas, brands, and businesses.
OFFICEOur new office in Via Turati is a strategic hub and home to all of the NGG staff functions. Turati is where the behind-the-scenes driving force of NGG is brought to life; this is harmonised with the archive exhibits of brand collaborations found throughout the office
THE ROLE NGGH++ is looking for a Senior Consumer Insight Manager to delve deep into Luxury and sport lifestyle culture and identify Global, Athlete and Consumer needs. You will report to the VP, Product and connect with Athletes and consumers to understand performance and lifestyle needs and translate trends and insights into strategic product opportunities across sports apparel and footwear.

WHAT YOU’LL DO

• You will utilize consumers, trends, innovation, strategy, and marketplace analysis to inform a good Global Line Plan that addresses the needs of the Consumer, Category, and Geography.
• You will identify, analyze, and report on research findings, global trends, and consumer insights and effectively communicate results to key stakeholders
• You will deliver and present insights and implement them across business objectives and product strategy
• You will combine consumer needs and strategic product vision to create an innovative and actionable product brief taking into consideration style, comfort, and performance
• You will filter and prioritize different categories and geographical feedback to optimize resource efficiency

WHO YOU ARE:

• You have 8+years of experience in a similar role preferably in a sports brand
• You have a Bachelor’s degree in Marketing, Business, Sociology, Economics, or similar; a Master,s is a plus
• You have proven knowledge and interest in sports culture, sports products, and the luxury industry
• You have proven experience in qualitative and quantitative research design, analysis, and consumer insights
• You have an analytical mindset with the ability to strategically link global trends and insights into innovative products
• You have a demonstrated ability to collaborate cross-functionally and drive meaningful business results
• You have excellent communications skills both in writing and in delivering presentations
• You have excellent use and knowledge of statistical analysis tools particularly Tableau
• You have excellent use and knowledge of Microsoft Office, particularly PowerPoint and Excel
• You are a strategic thinker with a strong understanding of global trends and the modern-day consumer
• You have a great eye for detail, flexible with the ability to manage multiple tasks in a fast-paced environment
• You are fluent in English written and spoken, an additional language is a plus
• You are available for national and international travel

REWARDS & BENEFITS

• Great compensation package (in consideration of your professional experience)
• Lunch tickets
• Discounts on all NGG brands and partners including FARFETCH and Browns
• Brand new headquarters located in the centre of Milan

EQUAL OPPORTUNITIES STATEMENT

• New Guards Group is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities

New Guards Group is looking for a Senior Consumer Insight Manager to join the Commercial team!