Performance Marketing Specialist

Job Description

New Guards Group is the home to 9 international luxury brands: Marcelo Burlon County of Milan, Off-White c/o Virgil Abloh, Palm Angels, Unravel Project, Heron Preston, Alanui, Kirin Peggy Gou, Opening Ceremony and Ambush. We work with the understanding that fashion and luxury can be different: community-based, quality-driven, collaborative, truly global and quick. Our brands and products stem from creative and managerial innovation and the philosophy of Made in Italy. We're redefining the way luxury is conceived, communicated and shared. Where others see limits, we see goals.TURATIOur new office in Via Turati is a strategic hub, and home to all of the NGG staff functions. Turati is where the behind the scenes driving force of NGG is brought to life; this is harmonized with the archive exhibits of brand collaborations found throughout the officeTHE ROLEWe're looking for a Performance Marketing Specialist with a strong analytical mindset and a hands-on Paid Media background to join our Digital Team. As part of this role, you will manage the Performance Media Campaigns for the Group's portfolio of Brands across multiple channels and markets. You will also be the main point of contact for analysis and optimization needs, helping to drive growth and efficiencies across all digital touchpoints.

WHAT YOU'LL DO

• Work alongside the Digital Team to coordinate paid planning and campaign executions across all
• Brands and all Channels, including Paid Search & Shopping, Paid Social, Display Video and
• Programmatic activations.
• Manage day-to-day operational needs for paid media campaigns together with our partner
• agency with a hands-on operational approach.
• Analyse and report on website Traffic and Performance data, sharing clear insights on
• optimizations and opportunities. Proactive attitude in putting ideas into actions.
• Work closely with the Merchandising team on key product strategies.
• Work closely with the E-commerce team on Conversion Rate Optimization strategies
• Work closely with the Brands marketing teams for 360° campaign activations

WHO YOU ARE

• 3+ years of experience in a fast-paced environment in the fashion luxury vertical or digital
• performance agency
• Deep knowledge of Google Analytics & Tableau.
• Excellent analytical and reporting skills. Able to present and gain insights from data.
• Hands-on professional knowledge of all main Digital Marketing platforms (Google Ads, Business Manager, DV360)
• Strong organisational skills, able to prioritise and manage complex workflows.
• Team player, open-minded problem solver able to find solutions before issues.
• Committed to results and deliveries.
• Excellent English knowledge (spoken and written).

REWARDS & BENEFITS

• Great compensation package (in consideration of your professional experience)
• Lunch tickets
• Discounts on all NGG brands and partners including FARFETCH and Browns
• Be part of a young, dynamic and creative company with over 40 different nationalities
• Brand new headquarters located in the centre of Milan

EQUAL OPPORTUNITIES STATEMENT

• New Guards Group is committed to being an inclusive workplace where diversity in all its forms is celebrated. We make employment decisions without regard to race, religious creed, colour, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law, physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other classification protected by applicable federal, state or local laws or ordinances. If you require special accommodation, please let us know.

We are looking for a Performance Marketing Specialist with a strong analytical mindset and a hands-on Paid Media background to join our Digital Team. As part of this role, you will manage the Performance Media Campaigns for the Group's portfolio of Brands across multiple channels and markets. You will also be the main point of contact for analysis and optimization needs, helping to drive growth and efficiencies across all digital touchpoints.