Loyalty Performance Analyst

Job Description

FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.

We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers. This community is at the heart of our business success. We welcome differences, empower individuality and celebrate diverse skills and perspectives, creating an inclusive environment for everyone. We are FARFETCH for All.

MARKETING

We're a diverse team of Marketing professionals, spanning artistic and scientific expertise. We're driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test-and-learn culture and collaborative style.

LONDON

Our office is located in Old Street, London's tech hub. With an open-plan space, ideal for collaborative working, an outdoor terrace for a team lunch, or a dedicated studio for a yoga class.

THE ROLE

Reporting to the Senior Loyalty Manager, you will work with the analytics, data science and market research teams to understand the performance of the Access loyalty programme. This will include developing and monitoring measures of success, designing performance reporting as well as deep-dives into specific topics (e.g tier migrations). You will translate questions on Access into analytical requirements and project manage the delivery of insights which are actionable and improve revenue and customer engagement.

WHAT YOU'LL DO

• Develop customer-led metrics and targets to measure the ongoing performance of the Access loyalty programme
• Lead weekly, monthly and quarterly reporting and analysis on the Access programme, both across promo performance (e.g. GTV, redemption rates, profitability) and programme performance (e.g. reporting tier upgrades), supported by analytics and data science teams
• Work closely with Analytics to ensure key Business Information reports for Access (e.g. Looker reports) are optimised
• Work closely with Research team to ensure the insights from the quarterly Access survey are communicated, and the data is influencing decision making
• Modelling/sizing support for Loyalty team around test and learns
• Support on Access Promo budgeting/forecasting

WHO YOU ARE

• Prior experience in a customer analytics role, delivering insight using data and identifying opportunities
• You will be curious and enjoy questioning and identifying the cause of trends
• Excellent collaboration skills and enthusiasm to work with teams to build and share knowledge
• Experience of communicating performance using data

REWARDS & BENEFITS

• FARFETCH Equity plan
• Annual discretionary bonus
• Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
• Critical Illness Insurance and Life Assurance

EQUAL OPPORTUNITIES STATEMENT

• FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.

Reporting to the Senior Loyalty Manager, you will work with the analytics, data science and market research teams to understand the performance of the Access loyalty programme.