Head of CRM - NGGH++

Job Description

NEW GUARDS GROUPNew Guards Group is the home to 9 international luxury brands: Marcelo Burlon County of Milan, Off-White c/o Virgil Abloh, Palm Angels, Unravel Project, Heron Preston, Alanui, Kirin Peggy Gou, Opening Ceremony, and Ambush. We work with the understanding that fashion and luxury can be different: community-based, quality-driven, collaborative, truly global, and quick. Our brands and products stem from creative and managerial innovation and the philosophy of Made in Italy. We're redefining the way luxury is conceived, communicated, and shared. Where others see limits, we see goals.
NGG is part of the FARFETCH Group and recently created a spin-off business NGGH++ that will be a growth accelerator and an incubator of new ideas, brands, and businesses.
OFFICEOur new office in Via Turati is a strategic hub and home to all of the NGG staff functions. Turati is where the behind-the-scenes driving force of NGG is brought to life; this is harmonised with the archive exhibits of brand collaborations found throughout the office
THE ROLE The Head of CRM will define and deliver NGG++’s CRM strategy, collaborating with a wide range of stakeholders across Product, Data, and Marketing to develop a plan that will deliver revenue, profitability, and customer goals for retention channels. The role will be ideal for someone looking for an exciting growth opportunity in a fast-paced environment and looking to make an immediate impact. You will be a good communicator and passionate about all things digital. You will have experience leading a team to deliver commercial goals and are comfortable working with technical peers to define and implement advanced CRM solutions.

WHAT YOU'LL DO

• You will design and deliver the CRM strategy, collaborating with a wide range of stakeholders across Product, Data, Marketing, and more to develop a robust plan that will meet agreed financial and customer KPIs
• You will be accountable for the achievement of ongoing trade targets through CRM channels, ensuring activity and team resources are optimised to meet commercial goals
• You will identify growth opportunities and risks, work with team to size value, secure resources to deliver, and manage trade-offs
• You will champion CRM team needs through planning and road mapping cycles, ensuring requirements are documented and supported with robust business cases to secure prioritisation across teams
• You will leverage customer insight to define and implement new opportunities for journeys, segmentation, and personalisation so that we continue to provide relevant experiences for our base
• You will represent the CRM perspective in key cross-functional work-streams and business forums
• You will manage budget and cost actualisation for CRM team activity

WHO YOU ARE

• You have experience designing and delivering a data-driven, multichannel CRM strategy
• You are comfortable working with Tech, Product, and Data teams to define and deliver roadmaps
• You have a commercial mindset, comfortable taking accountability for the achievement of trading goals
• You have excellent communication skills and confidence in presenting to and working with senior team members
• You have a passion for numbers and outstanding analytical skills including:
• You have the ability to analyse and communicate insights regarding all key digital marketing metrics
• You have the ability to build business cases and perform thorough sense checks on numbers
• You are able to appropriately combine attention to detail with longer-term big-picture/strategic thinking
• You have experience working in an international business & a large-scale database

REWARDS & BENEFITS

• Great compensation package (in consideration of your professional experience)
• Lunch tickets
• Discounts on all NGG brands and partners including FARFETCH and Browns
• Brand new headquarters located in the centre of Milan

EQUAL OPPORTUNITIES STATEMENT

• New Guards Group is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities

NGGH++ is looking for a Head of CRM to join the Marketing team!