Senior Marketing Manager (Author Marketing)

Job Description

Who Are Emerald:


Emerald is a group of brands, compromising of Emerald Publishing, Emerald Works and Emerald Group solutions, all passionate about learning and empowering real change.


The group has evolved over the years into a dynamic, digital-first business employing over 400 people worldwide. All are driven by a common purpose to unlock talent and equip decision-makers with the evidence and tools to make smart choices and tackle real-world challenges.


Emerald Publishing - Emerald Publishing is a global publisher linking research and practice. Founded in 1967 to champion new ideas that advance research and practice. Today, we continue to nurture fresh thinking in applied fields where we feel we can make a real difference. We publish over 300 journals, more than 2,500 books and over 1,500 case studies, via our dedicated research platform.


In a nutshell


We have a new vacancy at Emerald Publishing! A fantastic opportunity for a Senior Marketing Manager (Author Marketing) to join us and play a key role in our Content Acquisition & Community Engagement team



This role is responsible for the strategic development, implementation, and analysis of marketing activities for Emerald’s publications, driving authorship for our journals, books, and cases in order to develop Emerald’s position as publisher of choice for business, applied and social sciences, including through the lens of our Emerald Goals; then ensuring appropriate execution and adjustment to support the achievement of Emerald’s commercial content strategy.

Day to day we’ll trust you to:   

Develop and communicate the overall marketing strategy for your product and market segments for our Author Community Engagement Marketing, utilising the best strategies to achieve growth in authorship for our key subject disciplines and UN SDGs aligned to our Emerald Goals. Target market segments with integrated marketing campaigns to generate demand and convert into leads


· Work collaboratively with a variety of stakeholders across content acquisition, community engagement, sales, product management and the wider marketing function to ensure there is buy-in for future marketing campaigns and resources are maximised.


· Create a variety of content to drive awareness and submissions. Own the appropriate social media channels for your area and ensure appropriate content is deployed, either directly or indirectly through the team.


· Analyse and report on traffic, MQLs, conversions, attribution, voucher usage for transformative agreements and R&P deals and pipeline growth for authorship.


· Line manage & support a Marketing Manager to deliver a subject and Goals marketing strategy with clear objectives in line with the global marketing strategy and the Content Strategy

You’ll need to have:   

Previous experience as a marketing manager, ideally in a related industry; publishing or academic experience is highly desirable.


· Advanced knowledge of marketing strategies, with the ability to create a marketing plan that builds awareness and drives leads.


· Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate


· The ability to translate strategy into actions and key deliverables, encouraging collaborative working in a matrixed environment.



It’s more than just skills and experience, this is what we’d like to see:


· Established knowledge and passion for the research landscape and industry trends


· An innovative thinker, willing to experiment with new ideas.


· A proactive, enthusiastic team player who is able to positively take ownership of their area and inspire the same in others.

What’s in it for you?

At Emerald, we value our people. Becoming a part of our team means you’ll join a trusting and flexible environment and we've been flexified so you can trust that we're a truly flexible workplace. You'll also have numerous opportunities to progress your career, as well as access to professional development and the opportunity to learn new skills.

You’ll receive a wide range of benefits, such as 30 days annual leave, remote flexible working, up to 20% performance bonus, 6% pension contribution and various benefits aimed at supporting your wellbeing and work-life balance.

Emerald Group is committed to creating an inclusive environment for all of our applicants. If you would like to request any accommodations/adjustments from application through to interview stages, please complete the relevant section within the application or contact us at peopleteam@emerald.com and let us know.