Marketing Manager

Job Description

Objectives of this Role

• Establish positioning, identify target audiences within the legal sector, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing campaigns from start to finish, leveraging internal support and driving collaboration
• Analyse customer insights, legal sector trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Daily and Monthly Responsibilities

• Working in partnership with our Head of Design to develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including events, print, digital, and video assets
• Plan and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for the customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and legal market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis via our CRM system

Skills and Qualifications

• Degree/CIM qualification in marketing, business, or equivalent experience
• Excellent written and verbal communication skills (there will be a proof-reading test)
• Proven experience developing marketing plans and campaigns as, in conjunction with the Managing Director, you will be responsible for planning our c. £100k per annum marketing budget
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with an eye for creativity
• Experience with marketing automation and CRM tools (preferably Mailchimp, CANDDi and SuiteCRM)
• If you can’t do a decent pivot table in Excel, learn before you interview with us!

Required Skills

Applicants must have the following experience:

• Strong written, verbal communication and attention to detail....did I mention a proofreading test?
• Minimum of two years experience in people management in marketing (you will have one direct report)
• Excellent organisational skills: project and time management and the ability to manage multiple projects simultaneously

• Ability to multi-task while maintaining a calm manner
• The ability to quickly learn the different tools we use i.e. ClickUp, SuiteCRM
• Manage change as it materialises throughout a project
• Have the ability to identify potential issues/risks and manage them accordingly
• Problem-solving/troubleshooting skills
• A good, and I mean really good Excel skills
• Experience in working to tight deadlines
• Managing other team members (upwards, downwards and sideways). Delegating work and ensuring it is delivered correctly and on time with great people management skills!
• Event management and being able to travel to manage our presence at events occasionally

Desirable but not necessarily essential:

• Knowledge of WordPress or similar Content Management Systems
• A basic understanding of the legal market, trends and services provided by lawyers/solicitors