carwow • London, United Kingdom

PR & Communications Manager (Freelance/ Contract)

Employment type:  Contract

3–4 days/week at home

A little flex time

Dog friendly

Job Description

carwow is looking for a PR Manager or Senior Account Manager or Account Director level (from an agency) to join our UK team in London for three months from November to the end of February. Reporting to the Global Brand Director you’ll be part of the global Brand team.

We’re after an experienced self-starter who can hit the ground running, help manage our external PR agencies and execute on our PR and Comms priorities over the period.

We’ve introduced a new remote-first flexible working policy which means you’ll work from home for the majority of the week with 1-2 days max in the office (unless you’d like to be in the office more, in which case you are also welcome!)

About carwow

We’re on a mission to change the way people buy, sell or use a car by creating the world’s best online car marketplace. Since starting our journey in 2011, we’ve grown to become one of the most trusted comparison sites with over 12 million active users and an ‘excellent’ Trustpilot rating of 4.7.

carwow is backed by some of Europe’s most respected technology, marketplace and automotive investors, with $55 million Series D funding secured in December 2021. Over 400 carwowers from 25 nationalities work with us in the UK, Germany, Spain and Portugal. One of our goals for 2022 is to become a Top 10 European Start-Up to work for.

About the role

We’re looking for a mid-level comms professional to shape and deliver our UK external communications PR for carwow. The right candidate will be great at hands-on implementation and leading proactive and reactive communications from planning to execution.

The PR Manager will be responsible for nurturing relationships with media, partners and other key opinion leaders over the period, to continue to maintain carwow as a leader in the online automotive space.

A track record in the ecommerce industry is preferred, yet the willingness to learn fast and turn their hands to any part of the communications mix, from consumer, B2B or corporate comms is a must.

The candidate will be managing partner agencies, be able to offer counsel and be a curious and natural external and internal networker, spotting positive media opportunities and see them through to delivery.


  • Act as manager on external communications, delivering results to position carwow as the leader in the tech and automotive industry
  • Execute the UK communications strategy and activities to support the business objectives through integrated communications channels
  • Handle a dynamic mix of consumer, business-to-business, reputation (CSR, ESG) and corporate communications.
  • Responsible for core B2B, consumer, employer and corporate Communications channels including but not limited to media relations / all earned media channels, events, LinkedIn
  • Be the day-to-day contact for external PR agencies, overseeing campaign delivery, reporting and ROI.
  • Be able to think creatively, tactically and strategically
  • Deliver impactful communications copy including press releases, thought leadership articles, Q&A and messaging and internal or partner communications.
  • Be an advisor on potential reputational challenges and crisis management.
  • Responsible for consistency and quality of messaging across all external facing channels.


  • Experienced in communications, either in-house or in-agency
  • Outstanding verbal and non-verbal communications skills
  • Excellent organisation skills and ability to manage multiple stakeholders
  • Proven ability to work independently and to drive projects
  • The ability to use the Google suite and social platforms, such as Twitter, Facebook, LinkedIn and content platforms such as wordpress
  • Ability to build relationships and trust with the press

Company benefits

Open to part-time employees
Open to compressed hours
Enhanced maternity leave
Enhanced paternity leave
Shared parental leave
Work from anywhere scheme – work anywhere for a month each year!
26 days annual leave + bank holidays
Pregnancy loss leave
Teambuilding days

The FlexScore® is the result of a rigorous 2-step verification of a company’s flexibility

First we assess the flexibility options carwow provides and then we anonymously survey a statistically significant proportion of their employees to make sure carwow is as flexible as they say they are. Our assessment is based on the six key elements of flexibility: location, hours, autonomy, benefits, role modelling and work-life balance.

We ask the hard questions so you don’t have to.

Working at carwow

Company employees


Gender diversity (male:female)

Male: 64% Female: 34% Other: 2%

Office locations

London, Munich, Madrid and remotely in Portugal

Funding levels

$55 million in 2021

Hiring Countries

United Kingdom
What employees are saying

"I do really love the 'remote first, hybrid working' mentality at carwow. We also offer a work from anywhere benefit which allows us to manage our annual leave really well. Our hybrid working is super flexible, so I can really manage my personal life well."

Anonymous Marketing Employee at carwow

Awards & Achievements
Most flexible Retail & Ecommerce companies

Most flexible Retail & Ecommerce companies

Industry awards 2022