3–4 days per week at home

A little flex time

Dog friendly

Employment type
Full time

About carwow

Buying or selling a car shouldn’t be difficult! That’s why here at carwow we are on a mission to change the way people buy, sell or use a car by creating the world’s best online car marketplace. We're not all petrolheads - just a highly driven (excuse the pun) scale-up with over 350 carwowers in the UK, Germany, Spain and Portugal.

Since starting our journey in 2011, we’ve grown to become one of the most trusted comparison sites with over 12 million users and a Trustpilot rating of 4.7. We are also very proud to be backed by some of Europe’s most respected technology, marketplace and automotive investors.

Working here

At carwow, we aim to create a culture where our team can thrive no matter where or how they work. With hybrid working (1-2 days in the office although more if you like), and a healthy home office budget of £500, we are also open to looking at alternative working patterns to ensure carwowers can work in a way that works best for them.

We’re also a curious bunch and benefit from a number of different training opportunities. We are big on celebrating successes, working collaboratively and have found lots of ways to stay connected as a team both virtually and in person.

With a team of over 25 different nationalities, we know a diverse and inclusive workforce creates a more innovative company. We have work to do to get us where we’d like to be, but are working hard to get there and have a number of key DE&I initiatives underway.

So, if you always aim to WOW through everything you do (check out more info about our values here), we’d love you to join us on our journey.

About the role

As Head of SEO you will report to the CMO and play a critical role in helping people discover carwow through search engines and YouTube across multiple markets, domains and languages. You will drive organic acquisition strategies and collaborate with teams across the company to see them through to implementation.

You believe strategy is as much about deciding what not to do as what to do, and are comfortable making tradeoffs in alignment with the broader company roadmap and goals.

You thrive not only on creating exponential growth, but on building world class growth teams, and look forward to the challenge of doing so at carwow.


  • Define the SEO goals, strategy and approach across all of carwow’s domains and build out the teams and processes to execute on them.
  • Work alongside the Product, Dev and Design teams to ensure best on-site optimisation practices are held and maintained.
  • Lead off-site optimisation strategy and execution.
  • Work alongside carwow’s editorial team to establish an organic content marketing strategy, oversee execution and results, assure best practices are met for search and video, and opportunities are identified and seized.
  • Collaborate with the wider marketing and data team to unblock dependencies, understand unique market dynamics, and uncover new insights and opportunities.
  • Identify and execute on innovative SEO opportunities.
  • Manage performance metrics and budget tracking while ensuring benchmarks are established, lessons are learnt and growth opportunities capitalised.
  • Stay abreast of SEO industry trends and best practices in Search and YouTube.


  • Experience as an SEO leader who has successfully delivered strong growth results across multiple countries & domains, ideally in a large-scale B2C environment.
  • A full stack SEO, with strong understanding of on-site and off-site SEO practices and the ability to separate the most effective strategies from the noise.
  • Track record of scaling and developing large, high-performing and happy teams to achieve challenging targets.
  • You possess keen analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions.
  • Excellent spoken and written communication skills, allowing you to successfully influence and communicate complex information clearly to your team, stakeholders and the wider organisation.
  • An energy giver with a positive outlook and excellent interpersonal skills, with the ability to influence your peers and senior leaders across all company functions.
  • A love of thinking outside the box and developing innovative solutions.
  • Experience with leading SEO of high volume youtube channels – a plus


  • A competitive salary with equity in the company (share options)
  • 25 days holiday, plus bank holidays and Christmas Eve or an alternative religious holiday of your choice*
  • Life insurance (4 x basic salary)
  • Private pension scheme (carwow will match contributions up to 5%)
  • Private medical health insurance with Vitality
  • Free access to Sanctus mental-health coaching sessions
  • The latest core Tech (Macbook Air or PC Surface Pro)
  • Home Office budget of £500/€550
  • Salary sacrifice benefits (i.e. cycle to work), Travel Loan
  • Subsidised gym membership (50% off David Lloyds, Virgin Active and Nuffield Health)
  • *if you are not religious, this day will remain as Christmas Eve in conjunction with usual Christmas Bank Holidays


We are leading the change to Electric vehicles and are conscious of the impact our industry can have on the environment. We’ve already planted over 45,000 trees to date as a thank you to those who leave us a review and are extremely excited about our new partnership with ‘One Tree Planted’, which we hope will increase the number to around 60,000 trees a year.

Apply now
Automotive Industry
Automotive Sales
View company profile

3–4 days per week at home

A little flex time

Dog friendly