carwow • London, United Kingdom

Head of OEM & Media UK

Employment type:  Full time

3–4 days/week at home

A little flex time

Dog friendly

Job Description

About carwow

We’re on a mission to change the way people buy, sell or use a car by creating the world’s best online car marketplace. Since starting our journey in 2011, we’ve grown to become one of the most trusted comparison sites with over 12 million active users and an ‘excellent’ Trustpilot rating of 4.7.

carwow is backed by some of Europe’s most respected technology, marketplace and automotive investors, with $55 million Series D funding secured in December 2021. Over 400 carwowers from 25 nationalities work with us in the UK, Germany, Spain and Portugal. One of our goals for 2022 is to become a Top 10 European Start-Up to work for.

About the team

As Europe’s largest new car marketplace and a clear leader in Automotive content, carwow not only provides a great proposition to UK consumers, but an unrivalled one to automotive brands and their agencies. Allowing brands to tap into carwow’s audience, insights and expertise from the millions of configurations and customer journeys each year, as well as the single largest pool of in market consumers every month.

Our OEM & Media team’s mission is to become the leading commerce media player within automotive. The OEM & Media team are responsible for building out carwow’s retail and media proposition to both brands and agencies. Interacting with both on a daily basis, the team drive forward a breadth of impactful partnerships across brand building, awareness, sales as well as D2C partnerships, working with our partners to allow them to tap into carwow’s unrivalled audience and expertise.

About the role

The UK Head of OEM & Media is critical in leading this team by continuing to develop both our proposition and the fantastic range of partnerships the team has already built, with particular focus on senior stakeholders at brand Managing, Sales and Marketing Director level and Client Director agency side - working to build long lasting and deep relationships with our partners.

Alongside relationships, the role is also responsible for pushing forward our broad and growing proposition, with the ability to successfully operate across all areas of our partners business such as brand, marketing and commercial, communicating these needs back to the wider carwow business.

Responsible for driving today's results in the form of our overall partnership revenue, it is vital that the Head of OEM is able to appropriately balance their time and focus to ensure that both our mid term and longer term goals are met, leading by example and motivating the wider team to operate strategically, as well as driving exponential revenue growth.

High energy, an entrepreneurial spirit and passion are key - we’re looking for an ambitious and natural leader to continue to not only drive exponential revenue growth and strategic partnerships, but also drive, develop and grow an equally ambitious and driven team. Critically the Head of OEM & Media is an integrated role within the team, leading the charge by developing and coaching the team as well as taking on their share of direct responsibility in our key partnerships.


  • Own, develop and execute our UK OEM & Media Strategy
  • Direct responsibility for the UK OEM & Media P&L and revenue growth targets
  • Develop and grow the number of partnerships with brands across the UK spanning retail media, D2C and data
  • Active prospecting and outreach to senior stakeholders for brands yet to engage with carwow
  • Exemplary relationship management and development across key senior stakeholders at automotive brands in the UK
  • Be a driving force behind the continually development of our products and propositions, working closely with our Media Director, Retail and D2C Manager and Partnerships teams to collate feedback and iterate
  • Ensure a consistent and joined up approach of how we engage both brands and their media agencies by working closely with our Media Director
  • Drive collaboration and knowledge sharing by working closely with our Heads of OEM & Media in the German and Spanish Markets


  • High energy, passionate approach to developing a proposition and partnerships
  • Strong relationship management and b2b sales skills
  • Relevant digital, media, sales and strategy experience gained at a top-tier consultancy, digital media player or similar experience, ideally in the automotive space
  • New business development and sales experience is highly preferable
  • Strong analytical skills combined with the ability to synthesise insights into compelling commercial actions
  • Proven track record of presenting to senior executives and boards, but also keynote speeches and panels for external events
  • Strong leader, with excellent people management skills
  • Self-starter with a confident and humble personality - always looking to learn and develop, while being prepared to challenge at all levels
  • Comfortable working in a fast-paced, constantly-evolving work environment
  • Comfortable working in a fast-paced, constantly-evolving work environment


🗺️ 🕔 Remote and hybrid working options: (1-2 days in the office)

💶 Competitive salary

🏢 Equity in the company (share options)

🏖️ 25 days holiday, plus bank holidays and Christmas Eve or an alternative (religious) holiday of your choice

💻 Tech: The latest core technology (Macbook Pro and peripherals)

🪑 Remote working: You'll receive a ‘home office allowance’ of up to £500/€550 to help get set up with everything you need to succeed at home

🌍 Remote working: New: ‘work from anywhere for a month each year' policy in place should you wish to use it

👶 Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies

📚 Learning and development budget

💬 Social: Company wide collaboration such as bi-weekly product demos, tech lunch’s, coffee with the exec sessions, book clubs, social events

🧑‍🤝‍🧑 Refer a friend and get paid!

🥪 Lunch & learns with internal and external speakers

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.


We are leading the change to Electric vehicles and are conscious of the impact our industry can have on the environment. We’ve already planted over 45,000 trees to date as a thank you to those who leave us a review and are extremely excited about our new partnership with ‘One Tree Planted’, which we hope will increase the number to around 60,000 trees a year.

Company benefits

Open to part-time employees
Open to compressed hours
Enhanced maternity leave
Enhanced paternity leave
Shared parental leave
Work from anywhere scheme – work anywhere for a month each year!
26 days annual leave + bank holidays
Pregnancy loss leave
Teambuilding days

The FlexScore® is the result of a rigorous 2-step verification of a company’s flexibility

First we assess the flexibility options carwow provides and then we anonymously survey a statistically significant proportion of their employees to make sure carwow is as flexible as they say they are. Our assessment is based on the six key elements of flexibility: location, hours, autonomy, benefits, role modelling and work-life balance.

We ask the hard questions so you don’t have to.

Working at carwow

Company employees


Gender diversity (male:female)

Male: 64% Female: 34% Other: 2%

Office locations

London, Munich, Madrid and remotely in Portugal

Funding levels

$55 million in 2021

Hiring Countries

United Kingdom
What employees are saying

"I do really love the 'remote first, hybrid working' mentality at carwow. We also offer a work from anywhere benefit which allows us to manage our annual leave really well. Our hybrid working is super flexible, so I can really manage my personal life well."

Anonymous Marketing Employee at carwow

Awards & Achievements
Most flexible Retail & Ecommerce companies

Most flexible Retail & Ecommerce companies

Industry awards 2022