Growth Analyst - Paid Search

Job Description

Buying or selling a car shouldn’t be difficult! That’s why here at carwow we are on a mission to change the way people buy, sell or use a car by creating the world’s best online car marketplace. We're not all petrolheads - just a highly driven (excuse the pun) scale-up with over 350 carwowers in the UK, Germany, Spain and Portugal .

Since starting our journey in 2011, we’ve grown to become one of the most trusted comparison sites with over 12 million users and a Trustpilot rating of 4.7. We are also very proud to be backed by some of Europe’s most respected technology, marketplace and automotive investors.

Working here

At carwow, we aim to create a culture where our team can thrive no matter where or how they work. With hybrid working (1-2 days in the office although more if you like), and a healthy home office budget of £500, we are also open to looking at alternative working patterns to ensure carwowers can work in a way that works best for them.

We’re also a curious bunch and benefit from a number of different training opportunities. We are big on celebrating successes, working collaboratively and have found lots of ways to stay connected as a team both virtually and in person.

With a team of over 25 different nationalities, we know a diverse and inclusive workforce creates a more innovative company. We have work to do to get us where we’d like to be, but are working hard to get there and have a number of key DE&I initiatives underway.

So, if you always aim to WOW through everything you do (check out more info about our values here), we’d love you to join us on our journey.

About the role

To achieve carwow's ambitions we have fostered a culture of data driven innovation and evidence based decision making. As an Analyst supporting our Growth (i.e. Marketing) function you will work with our teams to proactively identify opportunities to improve our marketing investments. We collect huge amounts of first party and third party data and you will be using your analytical and measurement expertise to maximise ROI for the business. The Growth team at carwow is very data hungry, so the environment is ripe for your impact!

To be successful in this role, you must have an enterprising spirit, a very keen eye for commercial purpose and an eager thirst for self-development - trying out new techniques and approaches when the answer isn’t obvious.

Paid Search is our single biggest marketing channel, and every optimisation we recommend can have a truly significant impact in our overall business performance. The opportunities are endless, and we’re looking for someone to join our super-squad of Analysts & Data Scientists who are focussed on Performance Marketing.

Key responsibilities

• Partner with the various Growth stakeholders, and in particular the Paid Search team, to design, execute, measure and improve the impact of our marketing efforts.
• Work alongside our Senior Paid Search Analysts & Data Scientists to co-define the roadmap to continual improvement of the technical capabilities and analysis we leverage for maximum impact in Paid Search. Covering areas such as:
  • Bidding
  • Experimentation
  • Customer Lifetime Value
  • Reporting (& automated alerts)
• Manipulate and analyse large, complex data sets turning them into actionable business insights.
• Develop and run quantitative analysis, reports, and more with the end goal of supporting our marketing efforts.
• Utilise internal and external tools to enable robust measurement across multiple media channels and KPIs.
• Produce automated tools and dashboards to facilitate company-wide awareness and understanding of key metrics and experiment results.
• Have a core focus in Paid Search, while working closely with teams throughout the Growth department to support / lead the highest value projects.

Requirements

• Passionate about Performance Marketing and the effect that strong analysis, automation and data products can have on the return to our performance marketing investments.
• Excellent verbal and written communication skills, with the ability to communicate complex analytical solutions to a variety of audiences.
• Able to and motivated to translate analysis into business actions.
• You have a deep interest and aptitude in data, metrics, analysis and trends and applied knowledge of measurement and statistics.
• Strong SQL skills.
• Experience with programming languages (Python/R).
• Visualisation (preferably using Tableau), analysis & reporting skills.
• Preferably with knowledge of marketing, marketing platforms (Google Ads, SA360, Google Analytics) and key marketing measurement tools (e.g. attribution, incrementality testing).
• Ideally some knowledge of Statistics (e.g. Causal Inference).
• Ideally a numerate degree in maths, science, computer science, economics, engineering or similar.

Benefits

• A competitive salary with equity in the company (share options)
• 25 days holiday, plus bank holidays and Christmas Eve or an alternative religious holiday of your choice*
• Life insurance (4 x basic salary)
• Private pension scheme (carwow will match contributions up to 5%)
• Private medical health insurance with Vitality
• Free access to Sanctus mental-health coaching sessions
• The latest core Tech (Macbook Air or PC Surface Pro)
• Home Office budget of £500/€550
• Salary sacrifice benefits (i.e. cycle to work), Travel Loan
• Subsidised gym membership (50% off David Lloyds, Virgin Active and Nuffield Health)

*if you are not religious, this day will remain as Christmas Eve in conjunction with usual Christmas Bank Holidays

CSR

We are leading the change to Electric vehicles and are conscious of the impact our industry can have on the environment. We’ve already planted over 45,000 trees to date as a thank you to those who leave us a review and are extremely excited about our new partnership with ‘One Tree Planted’, which we hope will increase the number to around 60,000 trees a year.