Country Marketing Manager

3-4 days per week at home

A little flex time

Dog friendly

Employment type
Full time

About carwow

Buying or selling a car shouldn’t be difficult! That’s why here at carwow we are on a mission to change the way people buy a car by creating the world’s best online car marketplace. We're not all petrolheads - just a highly driven (excuse the pun) scale-up with over 350 carwowers in the UK, Germany, Spain and Portugal .

Since starting our journey in 2011, we’ve grown to become one of the most trusted comparison sites with over 12 million users and a Trustpilot rating of 4.7. We are also very proud to be backed by some of Europe’s most respected technology, marketplace and automotive investors.

Working here

At carwow, we aim to create a culture where our team can thrive no matter where or how they work. With hybrid working (1-2 days in the office although more if you like), and a healthy home office budget of 550€, we are also open to looking at alternative working patterns to ensure carwowers can work in a way that works best for them.

We’re also a curious bunch and benefit from a number of different training opportunities. We are big on celebrating successes, working collaboratively and have found lots of ways to stay connected as a team both virtually and in person.

With a team of over 25 different nationalities, we know a diverse and inclusive workforce creates a more innovative company. We have work to do to get us where we’d like to be, but are working hard to get there and have a number of key DE&I initiatives underway.

So, if you always aim to WOW through everything you do (check out more info about our values here), we’d love you to join us on our journey.

About the role

The Country Marketing Manager for carwow ES defines and executes the local marketing strategy & mix in order to achieve ES growth and brand objectives, in terms of messaging, awareness, and consideration. This role will be part of the Marketplace team, reporting to the Head of the department. Among the responsibilities:

  • End to end responsibility for success of any Sale Event
  • Lead on local CRM Tactical Roadmap (so CRM team can execute)
  • Lead user research and insights in the market
  • Performance review & brief on improvements of ES PPC Account
  • Identify new affiliate or brand partnership opportunities (e.g. Sustainability), set up and monitor tests and scale partnerships. Supply Affiliates with commercial insights, e.g. best selling models (if affiliate program grows, we will want to have a specialist)
  • Plan and manage the next TV campaign together with marketing leadership and external agency
  • Define and lead our PR strategy, working closely with our agency to scale our reach and brand positioning
  • Fortnightly syncs with Growth team and sharing market general updates in Growth standups and team meetings
  • Be across the SEO ES strategy, and follow up on progress and execution


Please note: We know that no candidate will be the perfect match for all we've listed in this posting, so we’d encourage you to apply if you feel you're close to the brief but not an exact match.

  • 4-8 years of relevant experience
  • Experience in marketing in a high-growth digital business
  • Proven experience in working extremely autonomously
  • Analytical and a great problem solver
  • Great at both setting a strategy and getting your hands dirty
  • Excellent copywriting skills
  • Strong eye for design
  • Background in automotive - an advantage
  • High ability to coordinate projects and stakeholders
  • Strategic thinker with a bias for action
  • Structured and organised approach to tracking and communicating performance
  • Adaptive, enjoys an ever changing environment
  • Fun, don't take themselves too seriously!


  • A competitive salary with
  • Equity in the company (share options)
  • 25 days holiday, plus bank holidays and Christmas Eve.
  • Comprehensive Private Health Insurance.
  • Cobee discounts on kindergarten, transportation, and food.
  • Discounted Gym memberships.
  • Flexible working: For those that want to, you'll be able to work from home for the majority of the week, with up to 2 days max in the office and receive a ‘home office allowance’ of up to 550€ to help get set up with everything you need to succeed at home. We also have a new ‘work from anywhere for a month each year' policy in place should you wish to use it.
  • Social: Company wide collaboration such as bi-weekly product demos, coffee with the exec sessions, culture club, social events (currently virtual).


We are leading the change to Electric vehicles and are conscious of the impact our industry can have on the environment. We’ve already planted over 45,000 trees to date as a thank you to those who leave us a review and are extremely excited about our new partnership with ‘One Tree Planted’, which we hope will increase the number to around 60,000 trees a year.

Apply now
Automotive Industry
Automotive Sales
View company profile

3-4 days per week at home

A little flex time

Dog friendly