Fully flexible hours

Dog friendly

About Capdesk

At Capdesk, we’re rewriting how companies use equity to empower their people.

We help businesses unite founders, investors and employees through better equity management and greater access to liquidity – no more waiting for the company to IPO.

In the last few years, we’ve become a leader in our field, providing the easiest way for 1000s of private companies to digitise their equity information and manage employee share schemes. There are no longer any excuses for denying employees a share of the wealth they helped to create.

2021 was eventful – we raised £8m and launched in multiple new European markets – but we’ve set our sights even higher for 2022 and we’re counting on every new joiner to help us get there. We’re staying as lean as possible, so every hire matters.

Capdesk is a remote-friendly startup with a team-first mentality. We have amazing people all over the world but many employees are based in Copenhagen or London where we still have brick-and-mortar offices. Applicants are welcome from every time zone within UTC -2 and +2.

About the role

You will build, shape and lead our marketing department and take full control of our marketing budget. You will craft a marketing vision and build and execute a long-term strategy to approach it. You are well-versed in best practice growth strategies and are able to select, adapt and prioritize from time to time. Your leadership inspires your team and your clarity and communication skills makes it easy for everyone to collaborate on marketing objectives. You are creative and have strong storytelling skills - you connect dots and continuously translate product, brand and market context into compelling narratives. You contribute generously across departments. Your primary success metric is revenue generation via inbound lead generation and supporting outbound Sales.

By building and refining an efficient and data-driven growth organization and supporting tech stack, you are able to rapidly experiment and learn with growth initiatives, leading to ever-increased cost-effective performance across the core areas of short-term delivery (traffic, engagement, leads generation, sales enablement). You will balance this with more long-term goals such as thought leadership and brand recognition.

You are a trusted part of the senior management team and wield strong influence here via your expertise and collaboration skills. Your work brings learnings to the organization continuously. You are a core pillar for us to achieve our commercial goals, predictably and scalably for our established product offerings, daringly and innovatively for our more early-stage offerings.

In this role, your responsibilities will include:

  • Own, build and lead our Marketing team across all functions (performance & growth, events, customer marketing, product marketing, content, communication, brand).
  • Ensure the overall commercial performance of the Marketing team
  • Coach and develop the Marketing team
  • Create, share and anchor a vision for the future of our Marketing department, spanning strategy, organisation and career development for the team.
  • Develop, iterate and execute our marketing strategy and initiatives, making sure we learn and improve.
  • Manage the Marketing budget.
  • Work closely with the senior management team on all kinds of wider strategic work, for example: messaging and positioning, market selection and analysis, strategic product roadmap, partnerships.
  • Help nurturing and improving our productive cross-departmental collaboration between Marketing, Sales, Product and Customer Success.

About you, these are the skills and experience we’re looking for:


  • Several years of people management experience and exceptional, proven recruitment skills.
  • Several years of B2B SaaS marketing experience
  • Experience working in high growth startups
  • Excellent technical marketing, marketing management and coaching skills.
  • Excellent leadership, communication and collaboration skills. You can set a clear direction, report status, work constructively, and are comfortable being radically honest with those around you, including leadership.
  • Comfortable working with multiple revenue streams across several product offerings in different product maturity stages.
  • Comfortable operating and refining an ever-evolving commercial tech stack, currently centered around HubSpot


  • Affinity for the equity space and our mission
  • Knowledge of or interest in employee equity, corporate finance and/or private equity investment
  • Experience managing sizeable Marketing budgets
  • Experience expanding into new markets with evolving products

Bonus points for:

  • A deep technical specialism, like product marketing or events

To succeed in this role, your personal values matter as well as your technical skills. Does this sound like you?

  • Iteration: Curiosity leads to learning, learning leads to improvement
  • Drive: We deliver meaningful results with skill and determination
  • Team-first: We support each other and take care of ourselves

What we can offer you

  • A competitive compensation package
  • Transparent equity ownership. We practise what we preach – everyone shares in the profits and wealth at Capdesk
  • 25 days holiday per year (increasing by 1 day every year up to 5 days), plus national holidays
  • Mental health and wellbeing support as well as access to therapists with Spill
  • Very flexible working – we trust you to get the work done, wherever you are
  • Enhanced parental leave
  • You get your very own Pleo company credit card, so no more expenses hassle
  • Annual company meet-up in London and quarterly virtual kick-off events
  • Onboarding budget to spend on equipment you need so you can work to the best of your abilities

Want to know what other people think of Capdesk?

  • Hear from our current and past hires on Glassdoor
  • Hear from some of our customers on Capterra
  • We're one of AngelList’s startups to work for in 2022
  • We're on Otta's 2021 Rocket List: London's fastest-growing companies to accelerate your career
  • We’ve been certified as truly flexible employer by Flexa

Capdesk is proud to be an equal opportunity employer. All applicants will be considered for employment regardless of race, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.


Fully flexible hours

Dog friendly