Head of Customer Acquisition

Job Description

Head of Customer Acquisition

Reporting to: Trade and Online Marketing Director

Location: Borehamwood, Hertfordshire, WD6 (60% working from home time offered)

About us

Buyagift and Red Letter Days are the UK’s leading gift experience provider. Our core focus is to deliver happiness to our customers, suppliers, staff and retail partners, we aim to do this by providing industry leading products. The iconic Red Letter Days brand was added to our portfolio in November 2017, and we are extremely proud to be part of the Moonpig Group since July 2022.

First a bit about the role:

As Head of Customer Acquisition, you will be a key member of the trade team and report directly to the Trade and Online Marketing Director. You will drive and oversee the overall customer acquisition strategy, execution and budgets and be accountable for customer acquisition, traffic generation and ROI for the business. You will directly manage a team of Performance Marketing, SEO and Affiliate experts, and will have experience in using brand marketing to acquire new customers.

A bit more about the role:

• Defining and delivering new customer growth strategy
• Hold the budget and ROI responsibility for all customer acquisition channels
• Producing traffic generation goals and forecasts
• Monitor and analyse performance overall against traffic, CPA and COS goals, and reporting on impact of channel mix evolution
• Continually make and implement recommendations for optimisation and on-going growth
• Work closely with our CRM & eCommerce teams to optimise conversion and personalisation on site depending on traffic source
• Analysing and understanding cross channel attribution as well and closely analysing competitor activity
• Be a key contributor in driving our data strategy

And now about you:

• Proven/demonstratable success in a B2C customer acquisition role in an ecommerce environment
• Solid understanding and, ideally, historic experience of managing performance marketing
• Strong understanding and experience of working in marketing across key online channels – specifically paid search, but also covering SEO and Affiliate marketing
• Previous experience of having lead a multi-layered team
• You must have experience of running a portfolio of traffic generation programs and be able to lead and deliver campaigns
• Experience with analytics (GA essential, Adobe Analytics beneficial)
• Strong interpersonal and team-building skills
• Experienced in managing and motivating a team
• Clear and concise communicator to senior stakeholders and board level

We live by our company core purpose of Delivering Happiness – Amazing People. We only hire amazing people like you, if this is you and if this sounds like the opportunity you have been looking for, we would love to hear from you.

In addition to a competitive salary package, you will also be eligible for our host of employee benefits:

• 25 days paid holiday, increasing by one each year
• After 5 years with us you will be eligible for 1 month fully paid sabbatical
• Flexible work environment
• Access to Perkbox shopping discounts
• Bike to work scheme
• Free private healthcare
• Company matched pension benefits
• Learning & development opportunities
• Employee wellbeing program
• Discounted gym memberships and lots of opportunities to try out our products

We are a super friendly bunch with very big plans both for ourselves, our team and the business.

Our mission

For everyone in the UK to create unique memories that last a lifetime

Our vision

To be the most trusted platform in the UK gift experience market

Our Commitment to Equality, Diversity and Inclusivity

We’re committed to creating an inclusive and caring culture with amazing people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds - from working parents who need flexibility with their hours, individuals who are neurodiverse and prefer to work a certain way to those from underrepresented communities. We’re proud to have an employee-led group pushing the agenda on all things inclusive. And we will continue to strive for diversity and that sense of belonging so that each and every one of our team have a safe and comfortable environment in which they can be themselves and thrive at work.

Want to know what it is like to work at Buyagift and Red Letter Days, come take a look at what our team has to say https://www.buyagift.co.uk/aboutus or check out our company reviews on Glassdoor: https://www.glassdoor.co.uk/Reviews/Buyagift-Reviews-E1140132.htm

Disclaimer: In applying to this position, you consent to Experience More Ltd to keep your CV and application details on records and to process your CV internally with relevant departments involved with the recruitment of the advertised position.

Due to the high volume of applications it will not be possible to respond to unsuccessful candidates. Sorry for any inconvenience this may cause.