Head of Product Marketing

Job Description

At Accurx, we're on a mission to make patients healthier and healthcare staff happier.

Who are Accurx?

We’re a fast-growing health technology company which makes it easier for patients and healthcare teams to communicate.

Accurx is where conversations happen with and about patients. Our software helps doctors, nurses, pharmacists and administrators and other professionals to seamlessly connect with both patients and each other.

Our mission is simple: everything we do is to make patients healthier and healthcare staff happier. Today, Accurx is used in 98% of GP practices nationwide and every day more healthcare professionals are using our software in hospitals, pharmacies, care homes and the community.

We’re passionate about staying close to our users, which is why everyone at Accurx visits a GP practice at least twice a quarter to understand how a practice runs, the difficulties they face with technologies and how we can help.

Although we’ve initially tackled the UK healthcare system, we have big ambitions to improve healthcare systems across the world in the future. You can view more about the impact we’ve had so far here.

Life as a Head of Product Marketing at Accurx...

Management/Collaboration/Leadership

• Manage our Product Marketing Team, currently consisting of 2 Product Marketing Managers, to ensure they are excelling throughout all phases of product marketing
• Collaborate with multiple functions across the organisation to build awesome marketing materials and create our best product launches
• Spend time with product teams, and ensure there’s a strong feedback loop between product marketing and product development as new customer needs emerge
• Teach key messaging across the organisation, ensuring everyone at the company knows how to articulate and position our products.

Driving adoption of new products

• Own the go-to-market strategy for our products, whether that be to gain adoption or revenue. This should encompass both digital and offline channels.
• Drive demand and usage of our products through campaigns, launches and marketing strategies
• Understand the competitor landscape for our whole product suite, highlighting our opportunities for differentiation when articulating the value of our products in a way that resonates with our market
• Be an expert on the external forces that shape our world, ensuring we are paying attention to the right information at the right time

Pitching for new business

• Build an intimate knowledge of the needs of buyers and users across the NHS, including central bodies, regional bodies (CCGs/ICSs), Trusts and GPs.
• Comfortable working with commercial teams to deliver high quality pitches and develop pricing strategies, ideally in a healthcare environment
• Enable teams across the company to use consistent and impactful messaging and positioning for marketing, PR, sales, account management and partnerships.
• Create and implement a plan for influencing the healthcare market.

What the team say...

"Whoever joins our team as the Head of Product Marketing will play a crucial role in how we market ourselves to our customers! " Benji, VP Product

We'd really like to hear from you, if...

• You have experience line managing others/leading a team
• You can tell the story of a product, no matter the channel of communication
• You’re comfortable switching modes between marketing the ‘future vision’ of our products, and explaining the benefits of what we have here and now
• Comfortable working with commercial teams to deliver high quality pitches and develop pricing strategies, ideally in a healthcare environment
• You’re comfortable talking to users/buyers to dig into their problems, and understand how to turn that into compelling value propositions
• You’re intelligent, both intellectually and emotionally, allowing you to use a mixture of facts
• You're mission-driven and care about positively impacting the lives of billions
• You're excited by change and a fast-paced learning environment
• You love solving problems, and relish the constant challenges a startup throws your way
• You're an excellent communicator with the ability to translate complex to simple, bringing your ideas to life
• When you see something not working, you'll flag it and be part of the solution
• You share our values

Salary & Benefits:

• £70,000 - £95,000 salary + the value of £80,000 share options
• £1,000 annual learning & development budget and a £500 annual wellness budget
• Enhanced parental leave policy
• Prayer, meditation and breastfeeding room
• In house therapists available daily
• Working abroad policy
• We have our very own Chef! Free healthy breakfasts, snacks and lunches will be provided, with the occasional sweet treat!
• And much more.
  
  

Diversity & Inclusion

Accurx is committed to being an inclusive employer - you can find out more about this commitment here. As part of this, we’re glad to accommodate candidates who need adjustments throughout the interview process.

We work in partnership with Stonewall as part of their Diversity Champions program. This is because we believe in a world where all LGBTQ+ people are free to be themselves and can live their lives to the full. Inclusive workplaces have a huge part to play in making this world a reality.

We've officially been accredited as a flexible workplace by Flexa® Careers.

Remote Working?

We offer the team the option to work from home 2 days a week. Read more about our policy here.

Want to do a little more research before you apply?

Head over to our main careers page to find out more about the team and our employee handbook. You can also find out more about us on Medium, LinkedIn and Twitter & Instagram.

Our YouTube channel is full of demos of our product, webinars we have held with our users and some clips about life at Accurx.