Lifecycle Marketing Manager


Fully flexible hours

Employment type
Full time

Infogrid is helping protect the planet and improve the lives of billions of people by making every building a smart building.

Our goal is to be the global provider for connected devices in smart buildings. We already handle millions of events every day from tens of thousands of sensors and we’d like you to help us scale that by an order of magnitude over the coming months.

Sustainability is at our heart; buildings account for 39% of global carbon emissions and we’re creating real solutions to impact this!

We are still early in our journey but have already achieved a lot; we raised a successful series A funding round, grew 5x in employee numbers within 12 months, and voted one of the top 10 most flexible places to work.

The Role

The Lifecycle Marketing Manager is responsible for the strategic planning & day-to-day hands-on creation, execution and optimization of campaigns across the customer lifecycle.

You will be responsible for mapping out the customer buyer journey, developing and implementing strategies for pipeline acceleration.

In this role, you would drive the marketing lead and contact management lifecycle, including the data process from lead creation to sales team handoff. This role will be relied upon to improve marketing automation practices in support of nurturing contacts, generating leads, and better enable upselling/cross-selling of customers.

The ideal candidate is an enthusiastic marketer with a strong personal drive. This role will be responsible for optimizing the use of HubSpot and related tools, the contact and lead-flow processes, and email marketing strategy.

What we think you’ll need to be successful

  • 5+ years in B2B marketing
  • Deep knowledge of HubSpot
  • Proven experience working with sales teams and supporting programs to drive awareness and sales
  • Strong professional presence and excellent interpersonal skills
  • Strong project management skills
  • Ability to communicate the marketing plan to key stakeholders and ability to gather feedback and refine plans accordingly
  • Short-term and long-term marketing plan development, market segment targeting and campaign goal setting
  • Leadership and initiative to drive business objectives
  • Learns quickly and communicate effectively
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
  • Data-driven and able to make quick decisions to optimize campaign performance

We think Infogrid is a great place to work - we’re a recently funded and rapidly growing startup so it’s not perfect but:

❤️ Feel good about your work: Infogrid is actively helping big companies reduce their environmental footprint. We also offset everyone’s carbon footprint.

🤸 We’re flexible: We encourage remote working and offered flexible working hours before COVID and we’ll keep that flexibility afterwards.

📚 Learn and get promoted: Join us at the start of our journey - we’re growing quickly and believe in promoting from within. You can learn and grow your career here.

🌟 Improve yourself: We give everyone a day per month to focus on personal development.

🧑🏽‍🤝‍🧑🏽 Make friends: Everyone here is lovely.

🏠 Added bonus: We give everyone options in the company.

🚀 Join a legitimately secure tech start-up: $15.5M funding round is great of course but more importantly we have real paying customers and a good, growing revenue stream.

And we'll do everything we can to support you during your application. If you need us to make any adjustments to your recruitment process, speak to our recruitment team who will be happy to support you.

Apply now
Series A
View company profile


Fully flexible hours